10 ideas to enhance your on-line popularity with opinions and social media

As a small business, your reputation is everything. So many customers look online today to learn more about the companies they work with. Hence, it is important to manage your reputation on these platforms. Here are tips from members of the online small business community on using content marketing to improve your online reputation.

Manage your reviews with the new Google My Business Tools

Online reviews can make a huge difference in your online reputation. And Google My Business is one of the most important platforms for this purpose. You just released new options for business. Here is an overview of the features provided by Search Engine Land’s Barry Schwartz.

Find the best WordPress plugins for podcasts

If podcasting is part of your business plan, you will need several ways to share your content. With so many company pages hosted by WordPress, plugins can be a valuable asset. Here are some of the top podcast plugins that Blogging Wizard’s Lindsay Liedke shared. Once you’ve read the post, head over to BizSugar to see which community members are discussing it.

Getting started with vlogging

Many companies are already using blogging as part of their broader communication strategy. However, vlogging can help you take your content one step further. In this GetResponse post, Victor Ijidola explores the steps it takes to get started.

Enhance your livestreams with these expert tips

Live streaming can be an incredibly powerful way of reaching an audience in real time. If you’ve never made a livestream before, learn from the experts. This post from the Content Marketing Institute by Stephanie Stahl has insights from business owners who regularly livestream.

Use the clubhouse to increase your reputation

Clubhouse is a relatively new social media platform. However, certain business owners could benefit from becoming early adopters. In this post from the Social Media Examiner, Andrea Smith describes how using Clubhouse can affect your online reputation.

Consider selling digital products and courses online

Not all of the content you create for your business has to be free. You can create educational materials that you eventually sell and use as a source of income. In this post on 99signals, Sandeep Mallya reviews a tool that you can use for this purpose. And the members of BizSugar have talked about it in more detail here.

Learn the difference between testimonials, reviews, and recommendations

Insights straight from your customers can provide valuable social evidence to potential new buyers. However, there are different types of feedback. Understanding the differences can help you build your reputation even further. Ivana Taylor from DIY Marketers goes into more detail here.

Local search results dominate

For local businesses, online search is often where new customers first interact with your brand. So your ability to be found can have a huge impact on your reputation and bottom line. Read Gary Shouldis’ tips on this 3Bug Media post to help you dominate local search results.

Build an effective Instagram presence

Instagram is one of the top social media platforms for businesses today. So when you develop an effective presence, you can communicate with customers more effectively. Tips in this area can be found in this MyBlogU post by Ann Smarty.

Optimize your marketing with these social media tools

With so many social platforms available to businesses, managing these platforms can be very time consuming. Fortunately, there are tools that can help. Neil Patel points out 25 of the top options in this blog post.

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