Blogging can be a marketing strategy, a source of income, or a way to improve your personal brand. However you use it, you will likely want to optimize the impact and reach of your website. These tips from members of the online small business community can help.
Help other bloggers help themselves
Guest posting can be an effective way to get more readers to your blog. But you really have to add value to keep people interested. Both you and the other blogger can benefit from this, as Ryan Biddulph explains in this Cori-Writer post. After reading it, head over to BizSugar to see what members are saying.
Build Social Proof for Your Business Blog
Social proof is important to give legitimacy to all businesses – even blogs. How can you build that extra element of trust? Khris Steven explains the concept in this Moss Media post.
Plan for SEO content that actually ranks
SEO is hard to predict. You can put a lot of work into your website and blog and still not rank it right away. But there are some things you can do to improve your chances. Read more in this Search Engine Land post by Carolyn Lynden.
Consider these marketing strategies
Blogging can be a marketing strategy for some businesses. But for others, it’s a pillar of the business itself. If that’s the case for your business, then you need to actually market your blog. Read the tips in this Biz Penguin post by Ivan Widjaya to find the strategies that will work for you.
Use data-driven content for link building
Delivering data-driven content to readers is an effective way to add value. It can also help with link building. Learn more about this powerful strategy in this Pixel Productions post by Sujana Marie. ??
Practice proper guest blogging etiquette
When posting on someone else’s blog, remember that you represent both their brand and your own. This is why etiquette is so important. This Social Media HQ post by Christian Zilles offers etiquette tips for guest bloggers.
Use these powerful blogging tools
Running a blog is about more than just writing content. You need to curate ideas, tweak content, and market it to readers. So, you can use some third-party tools to increase your reach and impact. Mike Allton shares a few on this blogging brute post.
Register domain and update DNS
A domain is an essential element of any website, including blogs. It might not be the most exciting, but Blogging Wizard’s Lyn Wildwood walks you through the process here. And BizSugar members also shared thoughts on the post.
Enhance your website with video content
Text isn’t the only way to add valuable content to your website. Videos can also have a huge impact. In this Lion Blogger post, Lahaul Seth delves into the difference video can make to a website.
Use the Google My Business website
Google is such a big part of the online experience; Companies basically have to use these tools in order to be found online. In this Mostly Blogging post, Janice Wald discusses the features of the Google My Business website that online business owners should know.
To suggest your favorite small business content for an upcoming community roundup, please send your message tips to: [email protected].
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