Relationships are an integral part of building and marketing a business. But they are indispensable, especially in the B2B area. From online networking to getting to know prospects and partners in person – these tips from members of the online small business community are aimed specifically at B2B brands.
Sign up for a LinkedIn account
LinkedIn is perhaps the most powerful social media platform for recruiting and B2B communication. However, before you can enjoy the benefits, you need to sign up for an account. Chitra Reddy delves into the process in this Wisestep post.
Use these analyzes for your B2B marketing
B2B marketers generally value different analytics than B2C marketers. Since LinkedIn is one of the most popular platforms for this type of company, it’s worth learning the relevant metrics on this page. In this post on the Oktopost blog, Eyal Katz shares the metrics B2B marketers should know. And BizSugar members commented on the post here.
Host productive virtual meetings
Nowadays, virtual meetings are essential for building and maintaining relationships with other companies and professionals. So how can you achieve all of your goals during these meetings without getting distracted? Rachel Strella from Strella Social Media discusses the concept here.
Become a better negotiator
Negotiations are often a big part of business relationships. You want to get the right conditions for your company without ruining ongoing agreements with partners or suppliers. Learn how to achieve these goals in this Small Biz Daily post from Alex Nilson.
Effective collaboration on large projects
Collaboration is a must for all business people. Whether you work within your team or with external partners or customers, learning this skill is vital. In this Biz Epic post, Ivan Widjaya shares tips for those looking to improve collaboration.
Modernize your business
When building relationships with other companies, it is often beneficial to use systems and processes that use them. If your business is lagging behind with technology, modernizing it can help you build easier relationships. Learn more about modernizing your business in this Onaplatterofgold.com post by Anthony Williams.
Ask your B2B influencer marketing agency these questions
Influencer marketing isn’t just for B2C companies. There are many influencers and even entire agencies dedicated to B2B relationships. But before hiring one, it takes a certain amount of due diligence. The questions asked by Lee Odden on this TopRank Marketing Blog can help you make the best choice.
Rock your blog with Triberr
Blogging is often especially useful for B2B companies as it helps build expertise in an industry. If you are planning to blog for your business and want to increase traffic, Triberr is a tool that can help. Lisa Sicard from Inspire to Thrive goes into the features and benefits here. And members of the BizSugar community got involved here with their own thoughts.
Learn more about Roundup blog posts
Sharing other bloggers’ posts can be one of the best ways to build relationships with other companies in your industry. Roundup blog posts provide an easy format for doing just that. Learn how to get the most out of this technique in this blogging brute post from Mike Allton.
Use a VPN when traveling to these countries
Business trips can help you make personal contacts with companies in other locations. However, in certain countries, you may need additional technical tools to run your normal business. A VPN can come in handy at the locations listed in this Smallbiztechnology.com post by Matt Shealy.
To suggest your favorite small business content for an upcoming community roundup, please send your message tips to: [email protected].
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