Running an online business is not easy. As an entrepreneur, you likely have multiple responsibilities and are often multitasking to get your job done. However, doing so increases your chances of making mistakes, especially those that can seriously harm your business.
Hiring a full-time employee for a one-off project like a Magento store redesign or migration is not feasible. Happily, Magento consulting services can help meet a temporary need at a fraction of the cost of full-time employment.
Chances are, at some point in your corporate journey you’ve considered hiring a Magento consultant, but never followed up on it. That’s why we’ve put together a list of safe signs to help you figure out if it’s time to hire a counselor.
1) You don’t know Magento
Magento is a complex ecommerce platform designed to meet a wide variety of needs for ecommerce business owners worldwide. As a first-time owner of a Magento store, you may find the amount of features it offers intimidating.
A Magento consultant delves deep into your business processes and develops a strategy so that your company can use Magento effectively to achieve your business goals. They will help you understand Magento and show you how to use the platform effectively.
2) You don’t know which Magento version is right for you
Magento offers two primary editions: Magento 2 Open Source and Adobe Commerce. The open source version includes essential e-commerce features, while Adobe Commerce is a paid subscription that offers advanced e-commerce features.
Choosing the right edition is critical to ensure you have the right application for your business needs without subscribing to features you don’t need. A Magento consultant can help you find the best edition by analyzing your unique business needs and recommending a tailored solution.
3) It takes forever to load your website
Website performance is the backbone of a user-friendly shopping experience. And from June 2021 it will also be a Factor that influences your SERP rankings. So, if you are struggling with a slow Magento website and are trying to use cache warmers to improve performance, this is a sure sign that you need Magento consulting services.
Magento stores are designed to keep performance and serve high traffic ecommerce websites. By implementing Varnish and Redis in your Magento shop, you can reduce the loading times of your pages to just 1 to 3 seconds.
A Magento consultant can help you configure your website caching so that you can experience the performance of a well-optimized Magento store without using a cache warmer.
4) You want to switch to Magento
There are several easy-to-use ecommerce platforms out there today. But few can offer functionality comparable to Magento, and none without a price tag like Magento Open Source.
Suppose you want to set up your online shop with Magento 2 from scratch. In this case you need a Magento consultant who will support you with the migration of your shop data and the integration of Magento into your organizational systems and business processes.
5) You are still using Magento 1
Adobe ended support for Magento 1 on June 30, 2020. Using legacy software creates the risk of a security breach and makes your company non-PCI DSS compliant. If you are one of them 50,792 websites If you are running an unsupported version, this is a sure sign that you need help.
There is no doubt that Magento migration is a complex task. So, if you find that migrating a Magento store is outside your area of expertise, you can use Magento consulting services from Staylime can help you plan and migrate your shop successfully to Magento 2.
6) You don’t have a mobile website
As of 2021, there will be nearly 6.4 billion smartphone users worldwide, and that number is estimated at Cross 7.5 billion users by 2026. Mobile commerce is estimated to make up more than half Ecommerce retail sales in the US in 2021, a mobile-friendly website will no longer be optional.
If you’re still running a decade-old website that is not mobile-friendly, it’s time to invest in a website redesign. A Magento consultant can help you figure out the best approach to a website redesign. You can evaluate your business and analyze whether a mobile-friendly theme or PWA website is more suitable for your business needs.
7) Your website design is out of date
Your website represents your company; You don’t want it to look out of date and irrelevant. If you haven’t invested in a website redesign in the last five years, this is a sure sign that you need Magento consulting services to refresh your website and branding.
Magento consultants know how to combine content and design to create a cohesive user interface. They are experts in achieving the perfect balance of form and function to create an engaging shopping experience.
8) Your last developer is MIA
While hiring a freelance developer for a one-off project may seem like a good decision at face value, it can quickly turn into a nightmare. There have been numerous cases where developers have held websites hostage and even abandoned projects in the middle.
Magento consultants can help you salvage failed development projects and even take a project halfway through if you’re not happy with the direction it’s headed. They evaluate the project and advise you on the best approach to achieve a fruitful result.
9) You need more functionality
Magento offers many functions out of the box. In addition, it has a diverse global community of developers creating extensions to improve functionality to suit businesses with diverse needs.
Suppose you find that none of the existing solutions meet your needs. In this case, a Magento consultant can help you analyze your requirements and implement a solution through custom extension development.
10) Your website does not rank in search engines
The ranking of your website in search engines is important. Without a long-term SEO strategy, you are likely to be permanently dependent on paid ads for your business.
A Magento consulting agency can help you optimize your Magento store to appear in search engines. They can help you develop a long-term strategy to ensure your business is generating traffic and leads organically.
11) Your website is not integrated with your business systems
If you haven’t integrated your website with your business systems, you will likely struggle to manage and reconcile accounts and inventory for your business.
Magento supports popular API technologies such as SOAP, REST and GraphQL. It enables merchants to integrate their stores with the most modern systems. A Magento consultant can help you use the Magento API to integrate your organizational systems and improve the efficiency of your operations.
12) Your shop has a high bounce rate
Corresponding Semrush, the optimal bounce rate for a website is typically between 26% and 40%, with 56% to 70% considered high. If you find that your website bounce rate is more than 70% and you cannot determine the reason for the poor performance, then you need Magento consulting services.
Several factors can contribute to a high bounce rate, including poor quality content, poor design, and misplaced analytics. A consultant will analyze your shop and help you identify and fix the cause in order to optimize your website’s bounce rate.
13) Your shop has a low conversion rate
For example, suppose you find that your website bounce rate is optimal, but your conversion rate is below the industry standard. In that case, a Magento consultant can help you figure out why your website is failing to convert its visitors into customers.
Several factors can contribute to a poor website conversion rate including poor UI / UX design, excessive pop-ups, and a bad theme. By investing in a consulting service, you can improve your website conversions and optimize the ROI of your marketing activities.
14) You are concerned about the security of your business
Adobe hosts a bug bounty program that security researchers can use to report vulnerabilities in Magento. However, as the shop owner, you are responsible for the security of your Magento shop. Magento consultants can help you identify weak points in your shop and server configuration so that you can ward off potential security breaches.
They can also help you create a plan of action to protect your business and protect valuable customer information in the unlikely event of a breach. Don’t sit back and wait for disaster to strike. If you are concerned about the security of your store and you don’t know where to start, this is a sure sign that you need Magento consulting services.
It’s time to make your Magento store easier to manage
Operational efficiency is the key to business success. Bottlenecks and rushed tasks can be catastrophic to your productivity and seriously affect your bottom line. A Magento consultant can help you meet your business needs more cheaply than a full-time job.
Magento consulting agencies can help you spot hidden problems with your website’s performance and develop solutions that are tailored to your business resources and needs. You can help your company simplify processes, minimize cart abandonment and maximize sales with Magento.
If any of the above apply to you, then it is time to hire a Magento consultant for your business.
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Jan is Chief Business Development Officer at Staylime, a Magento design and development company headquartered in Redwood City, California. He is a member of the Magento Association and Adobe Sales Accredited Magento Commerce Professional. Jan is responsible for developing and leading the company’s sales and digital marketing strategies. He is passionate about e-commerce and Magento in particular – over the years his articles have been published on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet and many others.
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