Being a contractor is a great way to make a living. This allows you to make money without always reporting to someone at the top.
However, part of being a contractor also means creating an effective marketing plan for contractors. After all, you cannot generate new business without a solid contractor marketing strategy.
To help you out, we’ve put together a guide of 5 top contractor marketing ideas that you should check out. Let’s dive in!
- Use social media
One of the first ways to grow your business and attract contractor leads is through social media. There are many different platforms you can use to attract contractors including:
- Youtube
- Google My Business
By creating accounts and profiles on these pages, you give your customers the opportunity to find you on their favorite social platforms. You can also run ads on these websites that will help you get even more leads.
- Implement video marketing
Videos are extremely important in what people think of your brand. This is because you can communicate ideas more clearly in a video than with plain text.
In addition, video can be optimized for smaller devices. That makes it perfect for modern customers who surf on their smart devices for the majority of the day.
- Benefit from analytics
Part of what makes any marketing campaign successful is reliable analytics. This means that not only do you have a marketing plan, but you look at and interpret your data so that you can improve your marketing efforts.
You can use programs such as Google Analytics to track and manage this data. Or, you can work with a professional marketing team to understand how your audience is responding to your marketing efforts.
- Make your website mobile friendly
Remember how we said that most browsers display content from mobile devices? That means more than just video content is important. That means it’s a mobile-friendly website too!
If your website is incompatible with mobile devices, viewers will not be able to easily access your content. They may opt for a different contractor based on the look and ease of their website.
- Use PPC advertising
Sometimes you need marketing methods that produce instant results. In these situations, pay per click advertising can be a great way to get results.
You can place ads on Google and search engines, as well as on social media sites. The types of ads you run depend on your contract services and budget.
Build a solid marketing strategy for contractors
With these handy contractor marketing tips, you’ll be ready to generate more business and reach more customers. Soon you will be getting into the business as a successful contractor.
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