5 digital advertising and marketing ideas for small companies
Getting to grips with digital marketing can be very confusing, especially when you’re researching its benefits and considering using it for the first time.
As a small business owner, it is imperative to plan an inbound digital marketing strategy that is right for your customers and budget. Digital marketing can be relatively inexpensive and inexpensive High ROI – but understanding where your business fits in the market is critical to success.
Ellie Buckle, director of digital strategy at Purpose Media, offers five tactics that small businesses can immediately implement to begin their digital marketing journey.
Purpose Media’s Top Five Small Business Digital Marketing Tips.
- Write engaging marketing blog content
- Measure online traffic
- Social media marketing
- Use social advertising
- Build relationships with the help of email marketing
1. Write engaging blog content
Writing articles for your website or blogging is one of the cheapest forms of content marketing you can do. However, it is important to understand how to write effectively.
Blogging is a great way to cultivate and develop relationships with buyers, and one of the most powerful creative tools in the digital marketing toolkit. Blogging can help increase customers’ knowledge of your product / service and position your brand as a thought leader in your industry. When content is written to be SEO friendly, blogging also helps ensure that your website is found when people search for the services you offer. This means making sure the content is written and structured to ensure that search engines can read and rate the article when people search the internet with specific keywords and phrases.
Regardless of whether your target audience is B2B or B2C, making sure the copy conveys your corporate personality also helps build trust and brand loyalty with your customers. Enabling blog posts will increase search traffic, interest readers, and keep them coming back for more advice on what should lead to more inquiries in the long run.
When people read real stories from real people, they are more likely to engage and respond. Your blogs should show individuals how to solve problems and offer solutions that demonstrate your company history, motivations, and company values. Readers want to be amused, but they also want to be educated. They will keep coming back if you can set up your website so that somewhere they can learn something that will benefit them. This type of inbound marketing is the most cost effective in the long run, but it requires time and effort in advance to plan and write content on a regular basis.
When you make sure you blog regularly, your customers will turn to you when they need information. People have to respect what you have to say. So vary your topics to build trust in your brand as an expert in your profession. Writing about your business is important, but it needs to be balanced or you will miss out on opportunities to interact with prospects by only discussing or “selling” topics that are only relevant to your services.
Varying the topics can also help you reach a larger audience and generate interest in your posts. Share tips that will be beneficial to your target audience based on your experiences or decisions you would have liked to have made differently. Ask readers to share their own wisdom based on experience, making posts sometimes funny or amusing, and using timely, non-controversial topics. You can also creatively optimize your story so that it ties in with your brand or industry.
2. Track and measure online traffic
When was the last time you checked your website analytics report to check the traffic on your website? I speak to so many business owners who have no idea who is visiting their website, what they are browsing and what action they are taking.
It is useful to know which sources are driving visitors and which pages are the most popular. You can track this with Google Analytics. It’s free to set up an account, but you’ll need to ask your website specialist to add code to the website. Once set up, these analytics will show what sources users found your website from, how long they stayed there, and what they were viewing when they were there. Knowing these things can help you understand which parts of your website are working and which parts need improvement. Over time, you will also gain access to a lot of historical information that you can use to compare future performance.
In conclusion, knowing what type of device your visitors are using is important so that you can ensure that your website is “responsible” and can be used on a wide variety of different devices as this will help you achieve your goals and achieve more Conversions.
3. The importance of social media
In 2021, more than 3.6 billion people will use social media. So there is no question that improving your online presence is a perfect way to increase your brand awareness. One problem that many beginners face is deciding which platforms to use. There are so many different social media platforms to choose from that it can be quite difficult to make sure your voice is heard and is getting a return on investment that is worth it.
We recommend that you choose the platform that most of your target audiences are on. We also recommend focusing on one platform first as you build your business identity and increase followers and engagement. This creates a loyal audience and creates a trustworthy forum for you to connect with your customers. This commitment can be critical to building brand awareness and loyalty.
As a rule of thumb, LinkedIn is best for building B2B relationships, FaceBook and Twitter are best for building B2C audiences, and Instagram is best for image-based content. As the second highest search resource, YouTube is also a useful platform if you have a lot of great video content.
Whenever you post content on social media, we recommend that you follow this really simple rule to ensure that one of your content is your own or for sale content. ⅓ Should be news or third-party articles relevant to your industry – and the others ⅓ should be User Generated Content (if possible!) Engage your audience – you will see your engagement skyrocket.
Whenever you post, try to mention and tag other people and companies whenever possible, as this will encourage them to re-share your content on their social media and expand the reach of your brand to their followers.
4. Make your online ads stand out
It is very easy that online advertising or pay per click advertising is lost among one of many. When considering this tactic, it is important to understand how to make sure your ads stand out from the crowd.
Social media advertising offers many options. Hence, it is very important to focus on making sure that your ads are relevant to your target audience.
One way to improve this is to use your most popular keyword searches in your ads and text. Not only does this improve your search rank, but it also shows your customer that you are what they’re looking for. Use vocabulary that your customers relate to and research the age range and gender of your average audience (demographics) to make sure your ads are based on that knowledge. Using the same language and tone as your audience will ensure that your ad will appeal to the psyche and that your ad will stand out.
Also, remember that the ads you see will only have an impact on your target audience and convince them that your business / product / service is right for them when compelling news is at the right stage of the buying cycle and in them meets their position in your target audience Marketing funnel.
Top-of-Funnel customers are just starting to notice you and are likely not ready to buy. At the end of the funnel, customers should already know about your business and services. So you need to have a really good understanding of who you are targeting, why you are targeting them, what stage they are likely to be at in the buying cycle, and therefore what they would like to hear from you.
5. Email Marketing
Communicating and building engagement using email marketing is a super fast and easy way to help your business grow. By interacting with customers who already know about you, you can drive more visitors to your website and convert visitors and clicks into inquiries.
The starting point is to create a database of existing customers and implement ways to collect data on new customers. In addition to buying data from reputable sources, another way you can build your email marketing lists is to collect information from people who have already shown interest by visiting your website. You can offer special discounts to customers who sign up for your monthly email newsletter. You can also build a larger contact list by setting up an email registration form on your website. This makes it extremely easy to retarget customers with related information and special offers.
Once you have a high quality marketing database in place, you can start sending out email campaigns. This is a wonderful tool that will help you drive more visitors to your website.
To ensure you are GDPR compliant, make sure your forms include options for “Marketing Option” and only email customers who have given their consent.
It is of course possible to send unsolicited email marketing messages. However, this can damage your brand’s image and disrupt your customers. So before you start emailing people, think about how you can actually use email marketing to build a solid relationship with your current prospect.
Don’t forget to spend some time researching your customers on social media, following their business, and inviting them to connect with your key people and follow the company’s social media.
What’s your next step
To learn more about how Purpose Media can help you plan your digital marketing strategy, email [email protected]