5 methods to extend your social media conversions
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For many companies, social media is an integral part of the digital marketing strategy. While the increasing use of social media allows businesses to interact with prospects, the competition for attention has also increased.
In order for businesses to continue to thrive on social media, their social media marketing efforts must be geared towards conversion. So how can you increase your social media conversion rates? Here are five strategies to help you do this.
1. Focus on engagement
Social media marketing is an integral part of your marketing strategy. It requires you to be attentive to your audience’s needs and wants. Otherwise, your audience may find it difficult to connect with you and less likely to stay.
The easiest way to generate engagement on social media is to create content that will generate a response. Voting-based surveys and conversation starters are common examples. You can also elicit responses from the audience through opinions, relevant topics, or any interactive content geared towards your audience’s interests.
To optimize your engagement efforts, make sure your team understands what type of content is best for your business. Because what makes a great commitment to a brand may not generate the same response from your audience to your brand.
So, put your audience’s needs and interests first to make sure they stay engaged. That way, your team will develop the best types of content for your audience and encourage your audience to keep coming back to learn more.
2. Post consistently
The noise on social media makes it hard for brands to stand out.
While it can be difficult to post consistently on social media, consistent posts mean a greater likelihood of your brand sticking in the minds of your audience.
It can of course be difficult to keep up with all of the posts and platforms, but that’s fine! The key to posting content consistently on your social media platforms is creating a publishing schedule that works for your brand. Otherwise, keeping up with social media can be overwhelming and your team has other important tasks to do. So sticking to a schedule that works for you is imperative.
The most important variable to consider is frequency. How many posts per week can you schedule for each platform while making sure other tasks don’t fall through the cracks? It doesn’t have to be a large number. However, make sure it’s a number that your team can consistently manage.
Another factor to consider when creating a schedule is time: When is your audience watching social media? If your audience is active on social media in the morning, schedule your posts in the morning to increase the chances of your post being at the top of your followers’ feed when they are online.
Once you have a feel for the time and frequency, use a social media management tool like AgoraPulse, HootSuite, or Buffer to help plan the actual posting schedule. This ensures that your team never has to ask, “Do we have enough content to post? When should we post? ”And can instead focus on appearing for the audience.
3. Outsource your social media management
Some companies have gotten to the point where other priorities make it too much for them to manage social media internally. If so, outsourcing social media management could be an excellent option to help you consistently appear to your audience.
When you outsource social media management, first decide how much you want to outsource. You can outsource the management of your social media platforms to free up more time for other priorities. You can also choose to outsource social media posts for just one account and do the content creation for other platforms.
Another factor is frequency: how often does your brand appear on social media? If your brand appears on a single platform 12 times a day, you need to communicate this to your outsourcing partner to determine the scope of work and budget. Depending on your desired release schedule, some platforms may need to stay internal.
Outsourcing social media management gives you time to focus on other important things that are relevant to growing your business. Your audience will continue to hear from your brand, build their trust, and be prepared to become buyers.
4. Integrate Pinterest into your content distribution
It’s important to create engaging content and post it frequently. However, it’s just as important to distribute your content to a qualified audience that is searching for your content. This is where Pinterest comes in.
Pinterest is a social media platform that also doubles as a visual search engine. It had more than 450 million users as of March 2021, making Pinterest an excellent place for businesses looking to access an affluent audience ready to make purchase decisions on the platform. Your brand content would reach people who are actively searching for your solution using keywords.
How do you integrate Pinterest into your content distribution? Start by optimizing your existing content for Pinterest. Pinterest’s search engine works with keywords and a visual lens. So take some piece of content that you created for another platform and post it on Pinterest with a keyword rich description and high resolution images.
Including Pinterest in your content distribution strategy doesn’t take a lot of time or effort, and you can get a lot of exposure for the little effort. Use the power of Pinterest to share your blog posts.
Pinterest can become one of your most powerful content dissemination tools for search engine traffic, so give it a try.
5. Create a high conversion funnel
The customer journey is becoming more and more complex. It takes between 5 and 20 touchpoints before customers make a purchase! Social media can certainly help to build these touchpoints. But you need a process that will convert your followers into customers as they progress through those touchpoints. This is where a high conversion funnel comes into play.
A sales funnel is a process where your prospects go through the levels of awareness and deliberation to become a customer. Funnels come in many different shapes and sizes, but the goal of each funnel is clear: convert visitors into customers.
To apply this concept to social media conversion, determine what type of content should be produced to address each step of the buyer journey. Followers who just came across your content are unlikely to click on your checkout page, but they might be interested in reading a blog post or watching a video on your channel.
A sales funnel can help your team determine what social media content to create and best optimize resources for other marketing efforts. Know what type of content would add value to followers at different stages of the customer journey, then combine your social media content with different stages of your sales funnel to turn your followers into customers.
More resources on social media conversions
Seven ways B2Bs can use social media to increase conversion rates and generate leads
From Engagement to Leads: The Psychology Behind Social Media Fan Conversion
How to create engaging social media campaigns that grab attention