Running a successful small business takes continuous effort and hard work. However, it never hurts to have inspiring ideas and promotional creativity. Because if you want to generate and sell leads, you have to focus on the customer.
Summer is the perfect time of year to celebrate good weather, friendship, adventure, and vacation. As a small business owner, you can benefit from the fact that everyone is in a good mood with summer campaigns.
But what can you do to take advantage of the season? We are here to offer you some possible solutions. Read on for five fantastic summer marketing campaigns.
- Social media raffles and giveaways
Social media is one of your greatest assets when it comes to promoting your products, communicating with consumers, and increasing your brand’s visibility. Almost 72% of Americans have social media accounts. Most of us have accounts on multiple platforms.
Use Facebook, Instagram, Tik Tok, and Youtube to run summer brand awareness promotions. You can run raffles and freebies to generate hype around your products and maximize user interaction. Users can earn points for your free giveaway by following your profile and liking, sharing and commenting on your posts.
- Charity runs
One of the best summer marketing ideas is to team up with a local charity and run a 5k run to get attention. As the main sponsor of the event, set up a booth where you sell products, talk about your business, and more.
For best results, ask other small businesses to get involved. This will generate more hype, increase your event budget, and drive more visitors from the community.
- Student specials
Summer promotions are often aimed at college students returning home for the summer. You can draw more traffic to your business, restaurant, or website by offering students a valuable discount. This is especially effective for retail stores, local restaurants, etc.
We also recommend customizing certain summer promotional items for the event. This can include individually printed koozies, T-shirts, bottles, bags, etc.
- Three-month promotional prices
One of the easiest summer promotional packages you can offer is a three month special. All summer long, you can offer generous discounts to get more people in the door (or on your website).
As a restaurant, you could have a different lunch menu every day for five dollars. As a clothing store, you could have a new sale every week. As a local gym, you can offer members a super low rate by paying in advance every three summer months.
- Summer punch cards
Finally, consider using punch cards as summer promotions to generate more sales. Regardless of the type of product or service you offer, you can reward returning customers with discounts based on their loyalty.
For example, 10 stamps could correspond to a small free product. Alternatively, each stamp on the card could give them a discount that becomes more valuable with each stamp.
Looking for more ideas for summer activities?
Whether you’re implementing new summer promotional designs or significant discounts, now is the perfect time to get more sales. People are generally happier and more open-minded in summer. Take advantage of this season with summer promotions for your business.
And if you’re looking for more marketing tips or business advice, go nowhere. Check out some of our other articles on our website https://whatsmagazine.com/ while you’re here
Annoyingly humble organizer. Entrepreneur. Zombie guru. Professional creator. Future teen idol.
Comments are closed.