5 recommendations on easy methods to do video advertising for your small business
Video content has become a phenomenon on all social media platforms and other public forums, helping every individual and company to keep their business in the digital world. The traditional marketing methods are less effective compared to the current video marketing strategy.
The popularity of video content is skyrocketing every minute as video marketing has become the only effective source of communication, with audiences dominating all other means.
The job of video marketing not only ends with grabbing the attention of many audiences, it also extends to increasing user traffic and your website’s conversion rates. A significant investment in video marketing can generate significant business returns faster than any other marketing or marketing strategy. This makes video marketing an impressive tool.
Why is video marketing important?
The whole world watches videos on their phones, laptops, TV screens, desktops, and other devices, at least at some point in their everyday lives. In the US, digital video marketing is a multi-million dollar business ($ 26.3 billion in 2020).
On average, people watch over a billion hours on YouTube every day, which makes video the most attractive tool for any viewer. Businesses have started to take advantage of video content by driving sales and traffic to their websites.
Statistics prove video as the future of marketing
A Hubspot report found that 54% of people watch video every day and nearly 78% of people watch online videos every week. Hubspot also found that 72% of consumers would only learn about a company’s service or product through video.
Research by Google shows that 6 out of 10 people prefer to watch online videos rather than television.
Unbounce found that a video on a company’s landing page can increase conversion rates by up to 80% and is 53 times more likely to hit Google front pages.
According to Cisco’s research, online videos will cover more than 82% of all consumers’ online traffic by 2022, almost 15 times higher than in 2017.
So, if you haven’t started taking advantage of the video marketing features, now may be the best time to jump in and secure the future of your business.
Valuable tips for video marketing for your company
1. Analyze your video goals
The first step in creating a video strategy is to evaluate and decide the goals of your video. Video goals should include increasing brand awareness, solving all consumer problems, providing cost-effective solutions to critical problems, demonstrating customer satisfaction, and explaining to viewers why they should choose you over the competition. After you’ve chosen all of your goals, it’s time to decide what type of video content you want to create.
2. Find and focus on your target audience
Finding your target audience is a crucial step in any business as the strategy will be considered a flop if it fails to achieve the intended goal. A significant amount of data and building a buyer persona can give the company a basic idea of knowing who the target audience is. The personality of the buyer can include name, age, location, gender, interests, social media accounts and description to facilitate the identification process.
3. Plan your video story and approach
The story or script is the fundamental element of the content, and the massive success of a viral video will focus only on the story in the first place. The video should have an emotion related to the story so viewers can feel a personal connection to the story and quickly turn them into prospects.
However, you will only get the best video marketing success rates if you use the right tools. Programs like the free YouTube video editor, social media calendar, InVideo video maker, and the right planner will help you keep all your workload manageable.
4. Add creative elements to your video
The modern world has made video creation easy, fast, and affordable. Tools like InVideo Video Maker, Adobe Premium, YouTube Video Editor online Free, and other powerful video editors and creators can help you add voices, music, text, logos, animations, graphics, and other advanced features to the video.
Adding creative elements to the video is necessary as it is the easiest way to make your video stand out from the crowd and increase user traffic.
5. Limit yourself to a realistic budget
Money is the decisive factor that determines the outcome of a product. Do a thorough research of any items that would add to your budget and have a basic understanding of the price of hiring full-time professionals or freelancers for specific jobs.
Decide on all of the ingestion factors and make sure you understand all of the resources available. Certain types of videos cost more, and it becomes more expensive to outsource a production company. So gather all the information you need to proceed with filming and get approval for the estimated budget.
Technological advances in today’s world have made it easier to create a professional looking short video in minutes. Video marketing has become the most successful strategy worldwide, with nearly 60% of businesses using video as a marketing tool.
The steady rise in video content has resulted in customers trusting branded companies more because of their regular release of informational or review videos. So use the powerful video marketing strategy in your company to generate profitable returns and improve customer loyalty.
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Author: Sanket Shah
Sanket Shah is the founder and CEO of InVideo who started this startup with the intention of promoting the creation and use of video in all areas of business and personal life. Sanket’s commitment has resulted in InVideo serving millions of users from 190 countries around the world. His continued encouragement to all video users and his desire to make video creation and editing accessible to everyone has gone a long way in the video industry.