5 Recommendations on Utilizing Video Advertising and marketing to Construct Your Model On-line
Content marketing is an inseparable part of every successful one digital marketing strategy, but it’s important to note that content comes in many forms these days. While it’s important to publish high quality written content on a regular basis, investing in video marketing today is more important than ever to engage and excite your audience.
Whether you’re trying to generate new leads, increase brand awareness and visibility, improve your social media reputation, or make your website more appealing to the modern consumer, producing high quality videos will help you achieve numerous marketing and sales goals . It’s not just about creating a video on your smartphone and putting it online, it’s also about careful planning, preparation and implementation that ensure the highest level of commitment.
Let’s talk about the best tips that you can use to take your video marketing to the next level and build your brand online.
Know your audience and what they like
Three camera shots from Game Changers with TV presenter Sarah Harris and Synergie Skin, CEO Terri Vinson
First things first, to prepare and implement a successful video marketing strategy, you need to know exactly who you are talking to, what your audience likes and dislike, and you need to identify the best video trends in your industry. Basically, your strategy starts with careful market, target group and competition research.
You can start by analyzing some of the most common ones engaging and successful video formats, Tips and Tricks Used by Popular Social Media Influencers, YouTubers, and Brands. Also, consider the videos outside of your niche that have high engagement rates and high views.
Once you have a better understanding of what the modern online audience generally likes, it is time to dig deeper and analyze the trends in your industry. Take a look at your competitors and see how their videos are doing on different online platforms.
Check that your online audience is sharing and interacting with these videos, and compile data based on their comments and engagement. You now know exactly what your audience wants to see and you can start creating really impressive videos.
Focus on creating clarity from the start
Your videos need to have a clear focus, so it’s a big no in modern video marketing to keep pulling them on without getting to the point. The modern customer is impatient and wants to get the real purpose and value out of each video as soon as possible, which means they won’t stay if you are not clear, concise, and value-oriented from the start.
So how does that look in practice? For one, you need to start your videos with a brief intro explaining what the video is about and most importantly, what the viewer will gain by watching it. This is your catch.
Once they’re addicted, you can move on to a branding presentation where you mention your brand as organically as possible and then dive right into the topic. To ensure your video is engaging from the start, allow no more than 10-15 seconds for the intro and set a clear schedule for each section to keep the message as clear as possible.
Make your videos look professional
Nowadays, it is no longer enough to just pick up your smartphone and start recording. Modern online audiences are used to high levels of quality video production and editing, so it is important to keep up to date. For one, it’s important that you professionally record and edit your videos to create an authoritative, high-quality brand image that engages and inspires your audience.
After all, high quality video will add credibility to your brand and people will come back to learn more. After you’ve recorded your video with your smartphone or DSLR, you’ll want one feature-rich video editor that has all of the filters, templates, and editing tools you need to make the video stand out in a crowded marketplace.
Use storytelling to your advantage
Remember, no matter how well you record and edit your videos, you cannot reach the full potential of content without storytelling and value-based narratives. If you want your videos to really appeal to your online audience, you need to embed the right values and messages in the narrative that resonates in their hearts and minds.
For example if your customers committed to sustainability and green practices, then it’s important to highlight your brand’s sustainability efforts in your videos. It’s not about selling people a product or service, it’s about building a deeper connection with them based on values and trust – which ultimately generates leads and increases conversions.
Inspire people to act
Finally, don’t forget to seamlessly incorporate calls-to-action into your videos to guide the viewer towards a positive outcome. Don’t openly promote your products or solutions, but inspire them to learn more about the topic you are discussing or related topics by visiting one of your landing pages or an informative blog post on your side.
You can also ask them to subscribe to your social media and YouTube channels, comment on your videos, and share them with someone they think can benefit from your story. There are many calls-to-action that you can and should use in your videos. Just make sure they are subtle and naturally lead the client into the next phase of their journey.
Over to you
Video marketing is one of the most powerful content formats available to you. So invest in this powerful marketing tactic going forward. With these tips in mind, you can create better videos that your audience will love – videos that will take your brand to new heights.