5 Social Media Advertising Suggestions For Novices
Don’t worry if you haven’t joined social media yet. It’s never too late to jump into social media and leverage the power of these platforms to market your business. But if you still
If you feel like you’ve missed the boat, here are some things to keep in mind: Many companies are still doing wrong and failing to retain and retain customers.
Here are five ways to get you started right away and never miss any more opportunities.
1. Provide value
It can be a little daunting when you start out on social media and have no followers – how do you build a community of followers that are organic, relevant, and engaged? The first step is to introduce yourself to the community and get them to notice you. Start by following and getting in touch with other accounts. Comment on key
Influencer accounts and offer real input, feedback or expertise. Help your followers find what they are looking for online. Answer their questions and get in touch with them online.
Take a few minutes each day to comment on important influencer accounts and give your honest opinion, not just a general “like”. If you do this sincerely and intelligently, you will get people’s attention and build your network quickly.
2. Maximize the time you spend on social media
Social media marketing can be addicting and a time consuming process. So it’s a good idea to use tools like HootSuite to link all of your accounts together and schedule posts to be posted at set times. This way, you can create your content however you want and have it published automatically without having to do it manually several times a day. The added benefit is that having audiences in different time zones can be helpful. Posting something at 10:00 p.m. EST may work in some time zones, but most of your UK viewers will be asleep.
Develop a calendar of the best times to post based on the audience you want to interact with and leave the rest to the planning tool.
3. Create unique and compelling content with third-party validation
Your social media account should have its own unique “personality”. What makes you different from your competitors and why should customers care? Building your social identity involves creating your own style of posts, unique hashtags, hosting contests and giveaways, developing memes, and ultimately thinking outside the box so people will follow you and engage with what you are post next.
Not only should your tone of voice, visual presentation, and overall content be unique, but you should aim to further validate and reinforce your USP by posting links to blogs and articles that talk about you, highlighting your accomplishments, yours Promote news, etc.
Third party validation is one of the cornerstones of a successful social media marketing strategy.
4. Be authentic with followers
People respond to authentic content – they want to interact with real people, not bots, and they know very well which of the two they are dealing with. People also don’t want to be spammed with irrelevant or self-promotional content; they want to feel valued for interacting with you.
Always remember to recognize and thank followers for posting and sharing your content. Return the favor whenever you can and watch your community grow. Slowly you will see an increase in followers and engagement.
In most small businesses, it’s common for the owners or founders to manage social media, but as the business grows and social media marketing efforts are outsourced, staying true to your followers and always having an authentic and grounded connection is important to be guaranteed in “real” conversations.
5. Harness the power of your connections
Social media is more than just a way to generate sales – it’s a great tool for building a wide global network that can be stimulated into action. It’s also an opportunity to meet people in your industry that you wouldn’t otherwise have access to. So make sure you are targeting relationships with thought leaders and influential people who have a large group of followers of their own.
There is great power in working with influencers, which in turn can have a significant impact on your brand’s social media success. A retweet or shout-out from the right influencer can ensure that your brand or content will face a whole new legion of hundreds of potential customers.
Zaib Shadani is the managing director of Shadani Consulting