According to Wyzowl, the number of companies using video as a marketing tool has increased by 41% since 2016. This statistic isn’t entirely surprising as video has dominated the digital marketing space for some time and is expected to continue to grow.
Wyzowl also states that video content has proven to be the most effective way of attracting customers. 69% of people say that they are most likely to learn about a new product or service through a short video. In comparison, 18% of people prefer to read a text-based article or a website post.
However, for many companies with no video experience, this can be overwhelming. The key to overcoming this barrier is to outsource your needs to a video production team that has the ability to bring your desired video to life.
With these steps you will quickly see the desired result for your company.
Define the purpose of the video
Let’s start with the basics: why are you doing this video? This is the most important information that a manufacturing company must be given. This is where you need to consider who your target audience is. Is it people who know about your product or service, or is this an introduction? It is also important to know in advance which online platforms you want to present your video on.
Share your vision
Sit down (or video chat) for an exploratory meeting to discuss the details of your great project. Here you have the opportunity to have an in-depth conversation about what the video should look like. At this stage it is important to be open to new ideas while being honest with your expectations.
Know your budget and your limits
“What’s the budget?” will be one of the first questions a production company asks you. They need to know what they are working with to give you an accurate picture of what they can achieve. Be honest about what you can afford and listen to your workable options.
Set a schedule for everything
The producer sets a production schedule for when the video should be ready. It’s important to know that manufacturing companies can have a lot of projects on the go. It is therefore important to set delivery deadlines in writing in advance. This gives everyone a clear idea of what to do and by when each project will be completed.
Communication is the key
The most important thing when working on a video project is that communication is key. You need to be open to receiving feedback at various stages of pre-production, production, and post-production. As a customer, the best you can do is approachable. Failure to respond can delay delivery of your video.
Like any good relationship, it requires trust, communication, and mutual respect. Trust each other to bring something new to the table. The production company will bring in a new way of looking at the outside eye; Your company brings the knowledge and vision with you.
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