5 tips about optimize photographs for search engine optimization

In addition to the additional ranking options that result from well-optimized images, they also affect the user experience and page load times, and since Core Web Vitals is now an official ranking factor, it makes sense to make image optimization part of your Make SEO Strategy. Here are some key improvements to focus on:

  • Name your files properly

Not only does your filename help you identify the correct image from your own internal folders, it can even affect how easy it is for search engines to interpret your image. Page? ˅. Also, having a file describing the picture and using keywords will likely make your life easier than something like ‘IMG_011456’ from an organizational point of view.

If you already have a media library with thousands of the latter, you may decide it isn’t worth going through each one, but it’s probably not a bad idea to consider important pages and pictures, and like good practice to get around to move forward.

Huge images are one of the biggest contributors to poor website speed, and not only is it terrible for UX, but it is also becoming more and more influential as a ranking signal. Plus, it’s just unnecessary. A crawling tool like Screaming Frog will highlight all images above a certain size, and you can use too Google’s PageSpeed ​​Insights tool to check the speed of your website listing the most offensive culprits behind your bad score.

Various WordPress plug-ins are also available for image optimization, such as Smush. These allow you to quickly compress your existing images while maintaining quality, and often do so automatically when you add new images to your site.

  • Add descriptive alternate text

The main purpose of alt tags is to provide a text alternative to your images so that if for some reason they don’t load properly, the image field will display the alt tag explaining what the viewer should see. So it’s useful for the user experience, but it can also be beneficial for SEO as you associate keywords with images. Just make sure that you describe the picture and don’t sniff any keywords.

Again, if your website has 827 images and no up-to-date alt text, this is probably not a reason to sleep, but it is a good habit to get into it and think about your most important service or product pages.

Likewise, captions (the text just below your images) are recommended as best practice by Google. It claims to extract information on the topic from various content on the page, including captions.

It goes without saying, but really, one of the best ways to ensure that the images you have on your website are doing their part and working as hard as possible is to choose the right ones first. If you can, avoid generic stock photography that is already all over the internet. And make sure the image is relevant and of high enough resolution. This obviously affects how your audience thinks about your website and therefore your brand, but this in turn also affects the metrics that affect your SERPs, such as: B. Length of stay and bounce rate.

Comments are closed.