From the very first TV commercials to modern day personalized video messages, video has always been a powerful marketing tool. It attracts, binds, and converts viewers much better than text and images because it appeals to multiple senses at the same time. So, if video marketing isn’t on your list of marketing tools just yet, it’s time to rethink your strategy.
Nowadays, advertising is an integral part of the work of such a company, so video production services for companies are becoming increasingly popular. Because of this, according to Wyzowl statistics, 63 percent of companies are using video content marketing, and another 82 percent think it has become an integral part of their strategy. So, if you are interested in video production for your business, visit this page for a business video that will meet all your needs and show your company video production from the most favorable perspective.
Here are some benefits of using video for your business.
1. Exciting overview of a product
When you’re bringing a complex product to market, a video can help you get more useful information and get it across to the target audience in just a few minutes. Videos can visually demonstrate the effect of a product or service to potential customers and clarify the most important nuances much faster and more efficiently than known text content. In addition, this marketing technique enables you to tell boring things in an entertaining way and to present the advantages of the offer in the most favorable light.
For example, if your company offers online services or software, you can even use an instructional video to better demonstrate the functionality of the product than a promotional video. Video provides interaction even with the most passive part of the visitors, as for many of them watching a video is easier than reading textual information.
2. Increased customer loyalty
Source: traveldatadaily.co
Most people respond positively to emotional cues, and if your video is really valuable and emotional to customers, they will respond positively to it.
In some cases, your products can be so cool that it would be sacrilege to limit yourself to text and images to describe all the benefits. In such situations it is important, possible and necessary to use video. If your business is really exciting, use a video landing page to get your offering right and convince potential customers that the product is vital to them.
3. High conversion rates
Statistics show that videos and other visual content that attracts the visitor’s eye increase traffic and conversion rates. According to a study published by CopyPress, 51.9% of surveyed marketers around the world believe video has the best return on investment (ROI). Another study by Forbes Insights among executives shows that 60% of respondents watch videos before reading text. Such content creates interaction and creates an emotional connection between company and customers.
4. Video as entertainment content
Source: fabrikbrands.com
Most users still classify videos as entertainment content. And entertainment can attract quite a large segment of the audience. An enthusiastic customer is more likely to move down the sales funnel than a bored visitor.
Why is this happening? There are a number of emotions that make users more motivated to click your pages, look at photos or videos, and remember the information they received.
Like no other, a video clip is able to successfully fulfill an important mission on the way to increasing conversions – to interest potential customers. If you can get and hold your target audience’s attention, it becomes a lot easier to turn them into real buyers.
5. Emotional response
Videos give you a unique opportunity to transform your business and product into something that will stir emotions in users. According to Forrester Research, a minute of video is worth approximately 1.8 million words. Given the value of visual content, it’s easier to understand why marketers like to post video.
Plus, 64% of users are more likely to buy a product after watching a video about it.
Web pages with video get more interactions. The average visit to a text-to-image site is just 43 seconds, while the video increases that number to 5 minutes and 50 seconds.
6. Effects on customer behavior
Source: sudbury.com
Video not only encourages visitors to spend more time on the landing page, it also influences their psychology. According to neuroscience, when we look at the lecturers or the characters in the video, the fusiform facial zone (FFA), which is responsible for recognizing faces, is activated. Which in turn increases our awareness.
Therefore, our brain automatically pays more attention to watching videos than any other content. The reason is that the brain is trying to find out if we are familiar with the characters in the video. Hence, because of the physiology, videos are more fascinating to us. The FFA area is also directly related to our emotions, so not only are we trying to recognize faces, but we are also building social and informative connections on a much deeper level.
The fact of a moving image allows you to draw your visitors’ attention to what you need. Our brain is programmed to pay attention to sounds and movements. So when our auditory and visual sensations are stimulated, our alertness is increased.
7. Increased brand awareness and credibility
Image films can strengthen the credibility of the brand. We already know that users want more video content, so creating this content can surely improve your branding experience. At the same time, surveys show that higher quality videos improve the brand’s reputation, while lower quality videos create negative consumer perceptions. Additionally, video marketing can help you improve your business reputation by creating respectable overview videos, question-and-answer sessions, humorous videos, and more to avoid negative reviews that may be associated with your business.
Also, video is one of the most common forms of content and the vast majority of users can share a branded video with a friend through social media. This effectively means that if you post engaging videos instead of text content, people who follow your business are much more likely to share. It’s also good to know that word of mouth is still one of the most effective forms of advertising, so new users are much more likely to listen when a friend talks about your business.
So if you don’t want to miss out on potential customers because your competitors are making their brand more memorable to customers, consider making corporate videos as it is a smart way to grow your business.
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