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In the US, 85% of online users in the US watch video content every month on any device, with their weekly viewing time steadily increasing.
The question is, where do you find these users? How can you reach so many potential customers and subscribers to see and follow your videos?
The answers are right here. Add videos to your marketing strategy and promote your ecommerce video content in these seven ways:
1. Work with influencers.
With the effort and resources involved in creating ecommerce video content, it’s only practical to use what and who you can to develop a working video marketing strategy.
Influencers have thousands of social followers, which is why companies are making influencer marketing an integral part of their ecommerce marketing strategies.
Choose influencers from your niche and have high domain authority (55 and above) to ensure wide reach of your video content.
Find active, engaged influencers using tools like Buzzsumo. As an example I entered “Fashion Blogger” and the result is:
Buzzsumo shows top influencers for Twitter, Instagram and other social platforms along with their performances on metrics like page authority, domain authority and more.
You can spot influencers by their engagement, size, domain analysis, and even their languages.
Once you’ve found your desired influencer, get in touch and discuss how you can collaborate on your video content marketing campaign.
Influencers can help you promote your brand to a wider audience and increase your potential buyers and conversions.
2. Post on your social platforms.
Consumers enjoy watching videos on their social feeds. It’s their most popular type of content. 88% of marketers also get great ROI from their social video marketing efforts.
Boost your social media marketing by posting top notch video content on your social platforms.
You can go live to showcase your business activity, company culture, production line, etc., showcase your monthly product packaging, interview prominent executives in your niche, and much more.
Take Amazon, for example. She posts the thank you replies from her Amazon Future Engineer Fellows on Facebook after hearing the news:
In an Instagram story, Nikon USA promotes his contribution on the three most important tips for fashion and style photography by photographer Don Harris:
Taco Bell also tells the story behind their Doritos Locos Tacos in an entertaining, animated YouTube informational video:
Publish entertaining, valuable video content and increase your customer loyalty and brand presence.
3. Include it in your webinar presentation.
When hosting a webinar, insert your video content or selected clips to complement your presentation, preview, etc.
Choose from webinar platforms or video conferencing software with easy options for uploading your material, playing YouTube or other video sharing sites, etc.
If you can’t play the entire video, share the file or link it to your website or social media channel where they can watch (or re-watch) the rest. Invite them to watch your other videos too.
4. Write a guest post.
Look for industry-relevant blogs that have great SEO rankings, have the same value as yours, and accept guest posts. Offer to write one for free when you link back to your site.
Link your guest post to topics in the blog section of the website to seamlessly fit your video material into your content flow.
If you can’t embed your video in your guest post, you can instead include links to your video blog content on your website or social channel. This way, you can build backlinks that will boost your SEO.
Also, remember to add value in your guest posting so that it doesn’t sound too promotional. Use the right keywords too.
For example, if you sell organic wellness products, reach out to a health and fitness life coach blogger.
You can share quick and easy recipes with organic ingredients, add a video tutorial and invite your readers to subscribe to your channel, watch your other videos, etc.
5. Create a blog post.
Write blog posts with your video content, be it a branded movie, vlog, tutorial or other.
If you don’t already have a blog section on your website, add a webpage for it so your visitors know where to find your videos. Embed them instead of uploading them to save space and storage.
To increase the online visibility of your videos, optimize your blog pages and use the right keywords in your post and video tags.
First, find the right keywords through keyword research tools like Moz. As an example, I entered “pet accessories” and the results were as follows:
Moz suggests keywords and shows their relevance (appearance in most sources) and monthly volume (number of Google searches per month).
Select highly relevant phrases with significant monthly volume from the keyword list so that customers can find you quickly in search results.
Add the keywords in your webpage url, title and headings, meta description and video alt tags. Sprinkle these sentences around your blog post as well.
Also, enable push notifications to update and invite your visitors to view your new posts and videos.
Push notification marketing is one of the best advertising tactics that drive more sales, conversions, and engagement because of its high open and click rates.
With the right keywords and activated push notifications, your customers can regularly view your blog posts and consume more of your video content.
6. Advertise.
If you have the budget, run paid video ads to extend your customers’ reach even further.
Google search and social platforms now have easy campaign builders and competitive pricing for your video ads to be published.
For example, YouTube will walk you step-by-step through setting up your ad position, audience, budget, and more.
Facebook also guides you through developing your advertising campaigns, starting with identifying your advertising goals. Then you can set up your ad placement, format, performance analytics, and more.
Promote your video ads to target more specific audiences, guarantee video content views, and get quick results.
However, paid ads are often only shown for a defined period of time, among other things. Hence, it is best to keep tweaking your organic video content to keep your performance running longer.
7. Email your subscribers.
Add video content whether you’re sending triggered emails, newsletters, or abandoned cart emails. This makes your email marketing campaigns even more punchy and compelling.
Keep these tips in mind when using video in your email:
- Mention “Video” in your subject line.
- Embed your videos and choose a relevant, memorable thumbnail.
- Avoid autoplay.
- Activate video playback with just one tap.
- Personalize and automate your email delivery based on buyer behavior, information (like birthdays), and other factors.
- Avoid long videos.
The results of your email marketing campaigns are sure to improve if you apply these tips and adapt them to the dynamics of your business.
Ready to Promote Your Ecommerce Videos?
Plan your video content creatively and purposefully, use high quality equipment and keep your material short to appeal to a large audience.
With the right techniques, you can keep promoting your video content through these seven channels. Over time, you will be satisfied with the ROI of your efforts on your sales, buyer interactions, and more.
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