Artificial intelligence (AI) mimics the cognitive functions of the human mind, especially when it comes to learning and problem solving. Many of the apps we use today are powered by AI. From voice-activated virtual assistants to e-commerce, AI apps are everywhere.
With the advances in AI technology and Access to big dataCompanies from different industries integrate AI into their processes to find solutions to complex business problems.
The application of AI is most evident in retail and e-commerce. Websites and apps can intelligently interact with customers and create a personalized approach that improves the customer experience.
No matter what industry your company is in, these seven tips can help you acquire and retain customers more efficiently, in a fraction of the time you have to do manually.
How to use AI to attract and retain customers
1. Identify gaps in your content marketing strategy
If you are just starting out in content marketing, you need to understand what type of content to create.
Using AI, you can identify gaps, find corrections, and evaluate the performance of your content marketing campaign.
Take Packlane, for example, a company that specializes in custom packaging designs. They came with me high quality content such as helpful blog posts that provide valuable information. At the same time, the content they publish makes it easier for their target market to understand their brand and services.
If you’re in the retail or e-commerce space, you can use AI to identify the gaps in your content marketing. Your content can focus on your products and their functions, but through AI you can determine the relevant content that fits your audience’s needs and vulnerabilities.
2. Prequalify prospects and leads
Not every visitor to your website becomes a paying customer. If you don’t get sales despite the massive traffic, it means you are generating low quality leads.
Some reasons why this happens are:
- Address the wrong audience
- Bad content marketing strategy
- Using the wrong registration form
- Advertising on the wrong social media platforms
- Ineffective calls to action
These explain why 80% of new leads never convert to sales. The errors can be corrected with the help of artificial intelligence.
AI tools can extract relevant data so you can learn more about your target audience. These tools also provide predictive analysis of your customers’ behavior. They, in turn, will help improve your lead generation strategy because you know which leads you are chasing, where to find them, and how to effectively engage them.
3. Make personal recommendations
According to a Harvard Business Review reportEven though privacy concerns arise when consumers’ personal information changes hands, people still value personalized marketing experiences.
Brands that tailor their recommendations based on consumer data Increase their sales by 10% about brands that don’t.
Referral system algorithms are typically based on data on browsing history, pages visited, and previous purchases. But AI is so advanced that it can analyze customer interactions with website content and find relevant products that interest the individual customer. In this way, AI makes it easier to address potential customers and effectively presents the best products to website visitors.
Thanks to AI, recommendation engines can filter and customize product recommendations based on each customer’s preferences. It is a cycle of collecting, storing, analyzing and filtering the available data until it matches customers’ preferences.
This is an effective way of attracting and retaining customers as there is an element of personalization.
4. Reduce abandoned shopping cart
High cart abandonment rate is the bane of ecommerce business owners. According to a study by the Baymard Institute, online The cart abandonment rate is almost 70%.
Users leave their online shopping cart for various reasons:
- high additional costs
- complicated checkout process
- Privacy concerns
- not enough payment methods, or
- they are not ready to buy yet.
Using AI-powered chatbots is one way to reduce shopping cart abandonment. AI chatbots can guide customers through their shopping journey.
AI chatbots can take a conversational approach and give the customer a nudge to prompt them to complete the purchase. These chatbots can also act as a virtual shopping assistant or concierge that can notify a customer of an on-site discount, time sensitive offer, free shipping voucher, or other incentive that encourages them to complete the checkout.
With AI, lost orders due to abandoned shopping carts are recoverable and can lead to an increase in the conversion rate for e-commerce companies.
5. Increase your buybacks with predictive analytics
Predictive analytics is the process of making predictions based on historical data using data mining, statistical modeling, artificial intelligence, machine learning, and other techniques. It can generate insights, forecast trends, and predict behaviors based on past and current data.
In marketing, predictive analytics can be used to predict the buy-back propensity of customers and their frequency. When optimizing marketing campaigns, AI-supported predictive analytics can generate customer reactions, increase repeat purchases and promote cross-selling of relevant products.
This is all part of the hyper-personalized approach to marketing, where brands interact and interact with customers and improve their experience by anticipating their needs and exceeding their expectations.
With predictive analytics, you can focus your marketing resources on customer loyalty and target a highly motivated segment of your market that is happy to return your products and buy them again. This approach is more cost effective than advertising or implementing pay-per-click campaigns.
6. Improve the user experience of your website
Every business – big or small – knows the importance of having a website where visitors can interact with the brand, respond to a call-to-action, or buy products. However, it is not enough just to be present online; It is important that visitors to the site have a great experience as they navigate your site.
What Makes a Great User Experience? Users have different expectations. Some of them want a faster load time, while others want a simple and intuitive interface. But above all, they want to find what they are looking for. This can be a product, content, or a problem solution. Whatever they are, it’s up to you to meet their expectations.
With artificial intelligence, you can improve the user experience of your website ten times. Here are some of the ways AI can be used to improve the user experience.
Search relevance
This affects the accuracy of the search results in relation to the search query. The more relevant the results, the better the users’ search experience will be. This means they are likely to find relevant content that will answer their questions or find products that will solve their problems.
Personalized recommendations
Content that is tailored to the user tends to have greater engagement, which increases the likelihood of a conversation. Amazon has perfected the product recommendation system with advanced AI and machine learning. AI receives data from customers and uses it to generate insights and apply predictive analytics to recommend relevant products for cross-sell opportunities.
AI chatbots
The presence of chatbots contributes to a great user experience as they provide 24/7 help and support when there is no human customer service. Users can get accurate answers to their queries quickly and efficiently compared to scrolling through text-based FAQs.
7. Social listening to potential customers
Social listening is the process of analyzing conversations, trends and buzz around your brand on various social media platforms. This is the next step in monitoring and tracking your brand and product mentions, hashtags, industry trends, and your competitors on social media.
Social listening analyzes what is hidden behind the key figures and figures. It sets the social media sentiment about your brand and everything related to it. It helps you understand how people think of your brand. All the data and information that you receive through social listening can support you in your strategy for new customer acquisition.
Social media monitoring and listening can be done much more efficiently with the help of artificial intelligence. It is a tremendous task for a team of people to monitor and analyze data, but all of the tedious tasks can be automated with AI-powered social media tools. You can be trained to use data to provide valuable insights about your brand with great accuracy.
With AI and machine learning, your social listening can easily determine your audience, brand sentiment, shopping behavior, and other key insights. By having this information on hand, you will know how to interact with them more effectively and convert them from prospects to paying customers.
Key findings / conclusions
More and more companies in various industries are leveraging the power of artificial intelligence and machine learning to significantly increase brand awareness, improve customer loyalty, improve user experience, and meet customer expectations.
- AI can identify gaps in your content marketing strategy so you can create content that is relevant to your target audience.
- AI can help you generate high quality leads that are likely to buy your products.
- With AI, you can personalize and customize your product recommendations based on your customers’ preferences, increasing the number of repeat purchases.
- AI can be built into your ecommerce site to reduce shopping cart abandonment.
- AI greatly improves the website user experience by making it intuitive, accessible, and easy to navigate.
- AI-powered social media tools can help you monitor your brand and gain valuable insights. You can then use this to develop a social media marketing strategy to attract new customers.
Reach these milestones and win new customers and retain existing ones.
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