Published Thursday, July 1, 2021 1:28 PM
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Onboarding a new customer is always a feeling of joy and excitement. As an SEO agency owner or freelancer, you always want a long-term relationship with your client in order to create a win-win situation. In order to retain a customer for a long time, you need to ask the right questions so that you can create a custom SEO plan and serve your customers much better.
By asking the right questions, you will learn more about their business and their ultimate SEO goals. Aside from asking for basic details about your website and target audience, the questionnaire goes beyond that.
Even if you’ve just started offering SEO packages, you’ve come to the right place. In this post, we take a look at the most important and important questions for your customers that will give you more insights for effective SEO planning.
1. Resources
The first thing to ask your customer is if they have enough resources to edit the content or the technical changes on their website? During the optimization of the website, there will be several scenarios where the website owner will have to make the suggested changes from their end. If they don’t have an in-house team to handle all of these changes, you can tell your customers that you can handle this too.
Asking this question will greatly improve the overall website optimization speed. This is because you now have the clarity that your team will adopt any changes on the customer’s website.
2. Communication mode
Communication is very important in SEO projects as the results and implementation of SEO tactics are dynamic and clients need to be aware of every important update. During the conclusion of the contract, you need to ask the customer about the exact communication channels and how often you tell them the status of the website.
It is extremely important that you remain clear and transparent from the start. It’s important to make all communication seamless and more interactive. Whatever mode of communication, make sure you inform your customers in a timely manner.
3. Access from customers
Access to the website, google analytics, webmaster tools and other important things are essential to make the necessary changes. You should clearly define what type of access you will need to implement the SEO changes. Always ask customers if they are having problems granting access through the main account and if they want to create separate accounts for it.
If you need access to the content calendar from the client, ask them if they can share it with you or not. Let your clients know why full access is important for running SEO reports, developing other strategies, and more.
4. Clarity of purpose
When it comes to SEO services, most people are confused about their core goals in choosing SEO for their business. To make this clear, you can brainstorm them briefly to understand their business goals and then suggest the best for them. It is important to know how realistic the customer’s expectations for SEO results are.
With the right advice, you will build a long-term relationship with your customers and use the right SEO strategies to help them achieve business goals much faster. Whether you want to generate more sales, more traffic or more brand presence – the goal must be clear
5. Selection of mutual keywords
As an SEO agency, you collect a lot of keywords to rank over a period of six months to a year. However, it’s always better to discuss the keywords with the customer and ask them which keywords you want their website to rank for. Once you have that clarity, you can strategize the SEO plan accordingly and provide a realistic schedule for the keyword rankings.
Choosing keywords together will help you create a clear strategic plan, and your clients will have a realistic schedule that will ensure a smoother SEO execution.
6. Top competitors
It is important to ask who are the top competitors that the customer wants to outperform or compete with online. Business owners understand their industry inside and out and will be better able to guide you when compared to doing a one-on-one competitive research. Ask your client to name the top five competitors for their business as this will help you conduct the competitive analysis accordingly.
7. Ask about the greatest challenges
Before you get started with SEO services, you need to ask your clients what challenges they had with their previous SEO agency so that you have a better perspective to provide them with suggestions or SEO strategies. If you ask about their challenges, you can understand their weak points and provide a much better solution for them.
These are the most important questions to ask your customers before starting any SEO practices on their websites. Provide more clarity and transparency and build a long-term relationship with your customers by helping their companies grow with SEO.
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