7 visible advertising tricks to seize your viewers’s consideration | Depositphotos | Open microphone
According to online statistics, 49% of respondents say that visual marketing is an important aspect of any marketing strategy. In addition, 19% of the specialists surveyed consider their strategy ineffective if it does not contain any visual content.
You can see the importance of adding visual elements to your marketing campaign. To help you explore the topic, Depositphotos, a content marketplace with over 210 million stock files, offers visual marketing tips to help you grab your audience’s attention.
Visual marketing explained
Visual marketing is part of a content marketing strategy that makes posts and content look unique and stand out from others. The primary goal is to get your audience’s attention. Visual marketing also promotes communication with the target audience and improves brand exposure and audience engagement. Here are some tips that can help you understand visual marketing techniques.
1. Tell a story
Visual storytelling has become a trend in various forms of marketing for good reason. The visual cortex is the largest part of the human brain. Research has shown that an ordinary person’s memory only stores 10% of what they hear 72 hours later. However, if the message is accompanied by visual elements, this value increases to 65%. It should come as no surprise that Instagram Stories has become one of the most popular channels among modern users. Here is what you need to do in order to get the most out of this tool:
- Get your message across to the audience based on your goals.
- Develop the main story with an engaging scenario.
- Be authentic and sincere: Tell stories about everyday company life, events and unique experiences.
- Ensure uniformity: The consistent use of fonts, visuals and company colors has a positive effect on brand awareness.
It only takes 90 seconds for someone to make an unconscious decision about a product. Therefore, choosing the right colors before starting your marketing campaign is crucial. Remember that some colors are associated with certain emotions and feelings, as well as certain seasonal holidays and events. So don’t hesitate to experiment and vary the colors you use to get the most attention from your audience.
3. Emphasize trending topics
Choosing trending topics for your campaigns will help you better target your audience and show that you are on the same page with them. How To Find Out Which Topics Are Best For Your Brand You can conduct surveys to study your audience’s lifestyle. Some of the trending topics of 2021:
Wellness: With this theme you can show your audience that you care about their wellbeing. You can create motivational videos, illustrations, and photos that will grab your audience’s attention and help you connect better with them.
Nature: Elements or motifs inspired by nature give most pictures a calming effect. You can easily grab your audience by using this theme.
Ad Realism: Content creators and marketers should rethink the concept of authenticity. Brands, in turn, need to find ways to communicate with audiences through more authentic and engaging stories where the choice of images remains a key factor.
4. Test different calls-to-action (CTAs)
The importance of CTAs is that they can easily help you get responses from your target audience. They serve as motivation to get them to take the desired actions. They also help get your viewers into your sales funnel. The types of CTAs you might want to use include the Comment CTAs, Smart End of Post CTAs, and Social CTAs.
Using CTAs is an extremely effective strategy and you need to use strong command verbs, numbers, and words that can inspire excitement or evoke emotion whenever possible.
5. Use different formats or file types
Using different file types and formats can add impact to your images. Examples of the different file types and formats you can use include videos, infographics, memes, quotes, and branding images. Adding visual elements such as infographics and videos to your content marketing strategy will set you apart and help increase your click-through rates significantly.
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– Depositphotos (@Depositphotos) Fri. May 07 13:43:01 +0000 2021
6. Use fonts effectively
Fonts also help increase the visibility of your message. Fortunately, there are many fonts that can be used for a variety of reasons. For example, for a minimalist design, you can use serif fonts. Other fonts are Souvenir and Futura Bold. You can experiment with different fonts or combinations to improve your marketing campaigns.
7. Develop a uniformly recognizable visual style
Visual style, especially if it’s recognizable, is important as it can add more impact to your images to grab your audience’s attention. Visual branding features that you can use include slogans, logos, and other features that your audience can easily identify.
Also, most viewers find branded images more influential than unbranded images, while memes and quotes can help increase your interaction with your users. These are simple ways that you can add visual elements to your content.
Visual marketing remains a useful and powerful tool that you can use to attract an audience. Not only will it improve communication with your audience, but it will also help make your brand recognizable.
By telling a story, using great color combinations, and highlighting trending topics, you can easily make your visual marketing campaigns effective. Other strategies you can use include using different file types and formats, fonts, and developing a uniformly recognizable visual style. All of this and an effective call-to-action lead to the desired conversion.