7 web site design suggestions for the following stage consumer expertise
Starting a new business in the digital age is easy. You can get a business up and running in a single weekend. However, if you want to start a successful business with lots of growth potential, you need a website with exceptional user experience (UX).
Sure, social media and other ways to get attention online are important. But ultimately, you need all of the online traffic to land somewhere. That place is your company’s website.
If your target audience lands on your company website, it’s better to deliver a great experience. If not, you can bet prospects will become loyal customers of your competitors.
Buying a domain name for your new business and website is easy, especially if you are using saw.com. Then there is the real part of website design and user experience. No user experience means no conversions. This is why the user experience is so important to business success.
Still not making it to the top of your to-do list? Here are some UX stats to add some urgency to your new business:
- 75 percent of consumers base their credibility on the website
- 53 percent of mobile users leave a site that loads slowly
- 44 percent of website visitors leave a website without contact information
- 59 percent of consumers want to see a great looking website
Are you ready to build a powerful UX website for your new business? Do you need to optimize your existing website to maximize conversions through a strong user experience? The following website design tips for a next level user experience can prove to be profitable.
1. The loading speed of the website is absolutely critical
If your website doesn’t load quickly, usually within three seconds or less, you will have a hard time keeping users on your website. This is especially important for mobile users who need information quickly on the go.
What is the loading speed for your site? If you’ve already set up a website, you can check the loading speed using Google’s PageSpeed Insights. You can check the charging speed for mobile devices and desktops and get suggestions to increase the charging speed.
2. Make sure your site is cell phone compatible
While we’re on the subject of mobile, make sure that your website is delivering a mobile-optimized user experience. Why is that important? More and more people are using mobile devices to search for companies, products and / or services.
In fact, over 60 percent of Google search traffic comes from mobile devices. Hence, a mobile-friendly website is a must. You can optimize for mobile by making sure your website loads and looks great on multiple mobile devices. Using keywords and phrases for speech optimization is also a mobile friendly must.
3. About-the-fold matters
One of the most important website design tips for the next level user experience is optimizing the area of the website that is above the area. This is important as this is the area of the website that visitors will see first.
What does the UX optimization look like above the fold? It would be best if you had a strong headline that would stand out from consumers. A strong call to action (CTA) is also important. You also want a clear and easy-to-use navigation menu to make it easy to use.
4. Site navigation must have top priority
With UX in mind, for the above fold design and content, you really want to focus on the menu and site navigation. The navigation must be simple and simplified for website visitors. Remember, there was a reason they landed on your website so that visitors can quickly find what they’re looking for.
5. White space padding ensures a clean look
Clutter leads to more website abandons than almost anything. Do you remember the crowded websites of the past? Too many images, content that’s bleeding from the edges of computers, and crazy keyword stuffing are going to be of little use to you today.
Using more white space cushions will keep your website that consumers love looking clean. It also helps you focus a website visitor’s gaze on the Calls to Action that fit into your buyer’s funnel. Spaces can generate more on-site user time as well as conversions.
6. Visual elements are extremely important
People are generally very visual, especially when it comes to purchasing products. For this reason, for maximum UX optimization, it is important to have a wide variety of graphics on your website.
And don’t just use pictures. Stock images are widely used, and Internet users generally know what an image in stock looks like. Using stock images can affect the validity of your website and your business. It can also decrease consumer confidence to make a purchase.
Capture high quality pictures of real people, places, and things that appeal to your website visitors. And don’t forget to implement video in your website UX plan as well. Did you know that nearly 55 percent of consumers want more video content from companies?
Video content such as value proposition videos, testimonials, background information, product and / or service explanatory videos, and more can be beneficial for a powerful user experience.
7. Don’t forget to keep it simple
Finally, keep your website design and user experience simple. Your website needs to have urgency, solutions, easy navigation, and visuals in order to convert visitors successfully.
You don’t have to pack everything. Keeping the website design and user experience simple can be your best strategy. Simplicity is important so make it a priority.
Ready for the next level website design user experience?
The above website design tips for next level user experience are just the tip of the iceberg. There are many other UX optimization tactics that need further research. However, the above are some of the most important. Prepare your website user experience and start increasing those conversions today.
What do you think of a good website user experience? Please share your thoughts on one of our social media pages. You can also comment on our MeWe page by joining the MeWe social network.
Last updated on May 8, 2021.