Advertising and marketing expertise highlights of the week: with Shutterstock and extra

The change in today’s online advertising and marketing trends is shaped by how B2B consumers become smarter in their product and choice approach; Here’s what the best in B2B marketing and martech think of these expanding changes:

Optimizing media for different devices, browsers and social media channels is a very detailed and repetitive work that is essential, time consuming and quite tedious for developers. In other words, a perfect job for AI automation. Free and subscription-based tools are available that use AI to optimize images and videos during the four main phases of the media inventory lifecycle: creation, editing, serving, and enhancement.

Doron Sherman, vice president of evangelism at Cloudinary

The strength of any marketing tool lies in the accuracy and consistency of the information passed through the tool. It is the common statement from GIGO. Marketers need to focus on how data is collected, connected, and shared through their existing martech tools. –Andy Johnson, Chief Data Officer at Adstra

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