Iain McKenzie, General Manager of the Guild of Property Professionals, gave Estate Agent Today readers four exclusive marketing tips.
In a video interview, McKenzie puts agents on the front lines to help the industry get out of the pandemic with professional tips primarily focused on digital marketing.
And he tells interviewer Chris Buckler – himself a London agent – exactly where he thinks the agent’s priority should be when it comes to marketing through a portal or the agent’s own website.
McKenzie also covers agents ‘skills and agents’ own brands, digital identities and social media.
It’s a tight five-minute interview, only for EAT readers.
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