Automattic Jetpack web optimization Overview | TechRadar

Jetpack is a collection of powerful website management tools introduced in 2011 and bundled as a WordPress plugin. WordPress (or is a free content management system (CMS) for blogs and websites. It shouldn’t be confused with, a paid hosting platform and website builder from the same founders.

To understand this, let’s first explain the difference between a content management system and a website builder. A website builder is an online app that allows you to design and launch simple websites with relative ease, while a content management system is a framework that makes it a little easier to publish content on a website.

Jetpack, as the name suggests, is a collection of tools that can be used to recharge any website. The main concept is to implement the functions of a website builder like into the free content management system of It’s made up of tools to help with security, analysis, performance, publishing, sharing, and more.

In this review, we’ll specifically focus on Jetpack’s search engine optimization (SEO) features, which are used to make a WordPress website easier to read for search engines like Google. Follow our Automattic Jetpack SEO Review and see how well it fares against the best SEO tools for WordPress!

Automattic Jetpack SEO Review

Most of Jetpack’s core features are available for free, but higher levels may incur a fee (Image credit: Jetpack)

Plans and Pricing

Jetpack is a free plugin for WordPress. Most of its core functions are available for free. However, users who want premium features can upgrade to one of their many paid subscriptions that add bonus features in addition to priority support.

Jetpack offers nine different subscriptions, categorized according to different features and benefits. These plans include additional features such as daily backups, website search, malware protection, anti-spam and much more to improve the functionality of your website.

Plans start at just $ 2 a month for site search and $ 33 a month for real-time security. It should be noted, however, that all search engine optimization functions included in the plugin are available for free and none of these other plans need to be subscribed to. Jetpack SEO is essentially a free module that is included in the larger plugin.

Automattic Jetpack SEO Review

Jetpack consists of different modules (Image credit: Jetpack)


Jetpack consists of different modules. You can activate or deactivate these modules via a central dashboard in WordPress. When enabled, these options provide additional functionality to your site. If they are disabled, they will no longer run on your website and their code will be removed from your website.

Some modules that come with Jetpack are security scans, site backups, performance improvements, social sharing, add-on widgets, advanced comments, and much more. The search engine optimization module includes features like ​​shortlinks, site review, XML sitemaps, etc.

With Jetpack SEO you can edit the search heading and meta description for each individual page of your website either individually or using predefined rule sets. XML sitemaps make your website easier to find, while website ownership verification helps search engines determine that you are the owner of the website.

Jetpack SEO is also equipped with a Traffic Tools module that includes related functions like website analytics and approval statistics to get the most out of your website’s content. It’s worth noting, however, that search engine previews are a premium feature and require a subscription to one of the paid plans.

Automattic Jetpack SEO Review

Jetpack has a minimalist gray and white surface (Image credit: Jetpack)

Interface and in use

Jetpack for WordPress offers a minimalistic interface in gray and white. The buttons are displayed in light green or sky blue, making them easy to navigate. First time installers are greeted with a simple login wizard that allows them to log into the service using their WordPress or Google credentials. Once signed in, you can choose a paid or free subscription and complete your setup.

Jetpack offers you a uniform dashboard with tab-based navigation in which the various modules are divided into clear categories. Each module has its own section under Jetpack> Settings, in which you can activate or deactivate it as you wish using the integrated toggle buttons. There is also a separate analytics dashboard under Jetpack> Site Stats. It can be used to find out how much traffic your blog or website is getting in a given period of time.

Jetpack’s user interface is very intuitive and easy to use. It is also updated frequently as more features are added to the plugin. With a handy setup wizard, you can easily decide which features to activate if you are not an advanced user.

Automattic Jetpack SEO Review

Priority support is only available to paid subscribers (Image credit: Jetpack)


Jetpack has a detailed knowledge base that is open to all users. It can be used to search for free resources on how to get the most out of the plugin. There is even an active community forum where co-users and customer support can help you find the solution to any problems you might encounter on the go.

Priority support is only available to paid subscribers. You can contact the Jetpack support team directly. While this can result in faster resolution for websites with more advanced requirements, most users will find the free support offered through the knowledge base and community forum more than adequate.

The competition

There aren’t any individual plugins that offer the same plethora of features that come with Jetpack. Even so, jetpack is known to cause gas, a side effect of using high performance plugins that causes your website to slow down. Various plugins offer one or more of the features that come with Jetpack. Taken together, these plugins provide the same functionality without slowing down your website.

Jetpack SEO is a search engine optimization module and is competed by Yoast SEO, All in One SEO and SEOPress – to name a few. These plugins offer advanced SEO features at a fraction of the cost. For example, both also have keyword research features that can help you determine how well your blog post or website page is search engine optimized.

Final verdict

Jetpack is a powerful collection of modules that can vastly improve the functionality of your website. That said, it can slow down your website and is not worth using just for the search engine optimization functions. If you’re just looking for something like SEO, a dedicated plugin with advanced features and less gas is recommended.

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