Based on Google, modifications in web site design usually result in modifications in content material

Google’s John Mueller was asked if changing the design of a website but keeping the content and URLs might change its ranking. John Mueller said yes, it probably will because he said, “When you change the design, you generally change the content.”

John stated on Twitter, “In general, when you change the design, you change the content: headings, titles, images, internal links, url structure, accessibility, speed, etc. – these are all important parts of a website, and I would them consider it as such. ” Content too. “

Even if you think you’re not making changes to something that doesn’t look like the page will look like to users, Google will likely make changes related to your internal linking, accessibility, page speed, content positioning, and more.

Here are these tweets:

Safe – if you change your website, the search will take into account the changes over time. You cannot avoid this and in many cases you expressly want the changes to be taken into account (e.g. when you improve your website).

– 🍌 John 🍌 (@JohnMu) April 18, 2021

In general, when you change the design, you change the content: headings, titles, images, internal links, URL structure, accessibility, speed, etc. – all important parts of a website, and I would consider them to be content too.

– 🍌 John 🍌 (@JohnMu) April 18, 2021

You can still keep updating the design of your website and expect minimal changes in ranking as you do your best to control everything else for content. So don’t be afraid to update the website design if you have a good search engine optimization to help you with it.

Forum discussion on Twitter.

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