Be taught tips about methods to survive within the firm from specialists

Stay flexible: Take part in the webinar and receive from (from left) Dr. Chong, Leong, and Liang provide insight into how SMEs can best maintain business continuity during a crisis. Chan Fong will host the event on August 27th.

KUALA LUMPUR: For most businesses, especially small and medium-sized enterprises (SMEs), the pressing problem is keeping their business alive.

There is a chance to find out by attending the latest webinar on the Star Outstanding Business Awards (SOBA) 2021 on August 27 at

The webinar, which begins at 3 p.m., will be hosted in Mandarin by 988 announcer and star entrepreneur Chan Fong.

Under the title #SOS: Save Our KMUs Surviving the Cashflow Crisis and Planning Your Business Continuity, business experts and industry players such as Kevin Lee, the head of Maxis Business SME, the CFO of the PKT Logistics Group Sdn Bhd, Pang Kong Chek, the RHB Bank Bhd SME Bank Director Yip How Nang and Member of the National Council of the Chinese Chambers of Commerce and Industry of Malaysia and Chairman of the SME Committee, Koong Lin Loong.

During the event, attendees can hear firsthand the experiences of the SOBA 2020 winners Big Onion Food Caterer Sdn Bhd Managing Director Liang Foo Kuan, Senz Marketing (M) Sdn Bhd Founder and Managing Director Katherine Leong and Klinik Dr. Chong Sdn Bhd Director Dr. Chong Tze Sheng on how SMEs can best manage their cash flow and ensure business continuity during a crisis.

Liang is in the food and beverage industry and will provide insights into how consumer-centric businesses can survive the pandemic by minimizing operating and variable costs and engaging stakeholders such as banks and suppliers in financial matters.

Stressing the flexibility in executing strategies and leveraging partnerships and resource sharing to weather the crisis, he said, “A positive attitude is very important to keep your business going, and the power of one positive attitude can keep your company afloat. “

Leong will provide knowledge of how companies can focus more on branding to promote their products and services, using the company’s experience as a reference.

“Our sales were definitely impacted by the pandemic, so we focused more on branding,” she said, adding that the company also did live video streaming on social media to promote the brand and share its products.

“We have also encouraged and supported our retailers to transform their business online through digital platforms,” ​​she said, adding that the company is also providing retailers with additional guarantees, free gifts and benefits to increase their sales.

Dr. Chong will share the experience of Dr. Chong in dealing with business disruptions in the face of the pandemic so that she cannot focus on her core business of providing beauty services.

He will talk about how he doubled the company’s cash reserve during the troubled period.

SOBA 2021 is organized by Star Media Group Bhd with Credit Guarantee Corporation Malaysia Bhd, Maxis, PKT Logistics Group Sdn Bhd and RHB Bank Bhd as main sponsors and Malaysia External Trade Development Corporation as official trade promotion partner. It is supported by the Ministry of International Trade and Industry and Bursa Malaysia and is audited by BDO with 988 and Suria as official media partners.

For more information on SOBA 2021, call The Star Events on 017-817 8099 or visit

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