Cellular Advertising and marketing Methods: 4 Frequent Errors That You Ought to Keep away from
According to a study by eMarketer, consumers spend more time consuming content on their mobile devices than any other type of media. And the use of mobile apps has skyrocketed during the pandemic. With this in mind, it’s critical for marketers to leverage the channel and develop mobile marketing strategies that will deliver the greatest return on investment. Below are considerations for retail marketers who, according to an article in Multichannel Merchant, are targeting consumers on their mobile devices.
Think outside the app
Mobile apps are undoubtedly an important way of attracting buyers, but simply publishing an app is not enough. Consumers expect an omnichannel experience that enables a seamless shopping journey. Marketers should offer advertising across all channels, including social media, store signage, receipts, weekly promotions, and others.
Beyond physical displays
In-store promotion using physical displays through shelf positioning and compelling visual signage remains a key tactic for retail marketers. Go a step further by integrating mobile devices so shoppers can use them to navigate the store aisles. For example, access to shopping lists and purchase decision data can help marketers address consumers directly on their mobile devices.
For more tips on mobile marketing strategies, including promoting private label products and prioritizing the user experience, see Multichannel Merchants.