Collaborative advertising and marketing options drive Gas Evocalize to develop
Leading Collaborative Marketing Platform (CMP) provider Evocalize saw accelerated growth from Q1 2020 to Q1 2021, underscored by a 400% increase in net new customers. As customers have grown, the Evocalize team has doubled and the company has opened a second office in Austin, Texas.
“I couldn’t be more proud of what our team has achieved over the past year,” said Matthew Marx, CEO and founder of Evocalize. “We have achieved true product market customization, and the demand we are receiving from multi-location brands, marketplaces and technology providers who want to make it easier to do digital marketing for their users and locations is great. Our team continues to innovate to advance our mission of democratizing sophisticated digital marketing. “
One of the catalysts for this impressive growth is Evocalize’s developer tools, a marketing infrastructure solution with a suite of APIs that enable product teams to fully integrate paid media functionality into their technology. The Evocalize CMP also offers a white label embedded platform that reduces time to market. A third integration option offered by the CMP is a standalone platform used by brands and multi-location franchises.
Evocalize has built longstanding relationships with Facebook and Google and has been given marketing partner status on both platforms. Facebook has taken up the exclusive top provider program.
Founded in 2012, Evocalize has since grown its CMP to be the most effective way to connect businesses to run collaborative digital marketing programs and achieve results that would not have been possible on its own. The CMP enables Evocalize customers to share best practices for digital marketing, messaging, image and video creativity, audiences and co-op budgets in a flexible framework that ensures brand and legal compliance with users so they can share programs on Facebook and Google can run easily.
The CMP has helped Evocalize customers run over 850,000 local partner marketing programs. Some notable clients are Realtor.com, Remine, and Strategic Insurance Software. Evocalize is financially supported by Seattle-based Madrona Ventures Group and Second Century Ventures, the venture capital arm of the National Association of Realtors.