Concepts to get video advertising off the bottom | 2021-03-23

March 25, 2021 – Social media is increasingly becoming the best way to market your business. In fact, more people watch social media every day than television, said Jennifer Filzen, founder of Rock Star Marketing.

Felt added that the research is clear that videos are the best way to get attention on social media. In a recent webinar appearance at the
2021 VISION Hi-Tech Training and Expo, Filzen talked about how companies can spread their message quickly with video.

Among the many things discussed were some of the best types of video ideas for businesses that may not know where to start. Here are some of those ideas:

Customer recommendation

Store owners can pump up their own store whatever they want, but it will never be as believable as getting an actual customer to talk about their experience. If a customer is really happy with the way your business is doing, ask them if they would be willing to talk about it on camera, said Filzen.

The biggest hurdle for this type of video is the question. Many shopkeepers find this uncomfortable, Filzen said, but the rewards of recording this and sharing it on social media outweighs the fear of rejection.

Show community service

Prospects love to see what companies are doing for the community. If the shop is doing a charity or community service, showcase what the shop is doing. Film the business going to events or giving out free oil changes.

Visually showing the customer that a company has other priorities than themselves is a great way to build positive association and customer trust.

Before, afterwards

Felting emphasized what she called “The 3 E’s” which are educational, fun, and engaging. One of the best ways to do this is before and after pictures.

Show what a dirty air filter looks like and what the brand new one will look like. If a vehicle pulls in with a bad ball joint, show how the tire moves back and forth, then show a new ball joint and what it should look like.

Of course, these are educational, but they’re also engaging and fun as the customer wonders if they have a similar problem.

Present the why

Authenticity is important in these videos. There should be some preparation, but trying to be perfect and polished isn’t the best strategy, Filzen said. Show your passion for work and for helping people. Make a video explaining to the customer why the shop is important to you.

To see that there is a pulse behind the profile and that your company means a lot to you, is what makes the customer service.

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