Constructing your private model with the assistance of movies: Interview with String Nguyen
A personal brand is a brilliant mechanism for showcasing your talents and expertise. Building a personal brand for yourself or your business on social media can improve your reputation. One way to do this is to create authentic video content.
marketing speaks to Suzanne ‘String’ Nguyen, founder of The Trusted Voice and entrepreneur who managed to grow her LinkedIn presence from zero to 30,000 in just 14 months. She is also a “Top Voice” ambassador for Lenovo and Clipchamp’s first “Champion”. String explains how we can beat our “inner critic” and create engaging videos to help market ourselves successfully.
Can you tell us a little more about you and The Trusted Voice and why you are passionate about using social media to build personal brands?
As a doer and experimenter, I am constantly looking for ways to be authentic on social media. My journey started 10 years ago when I quit my nine-for-five job and found my voice on video. By developing my own brand, I was able to pave the way for The Trusted Voice. We’re on a mission to create tools that will help leaders and professionals on their journey to be authentic brands and creators.
Why do you think marketers sometimes struggle to market themselves?
We are our worst enemy. We love to market our customers and our company, but we feel uncomfortable selling ourselves. Imposter syndrome hinders our ability to market ourselves as we fear success and believe we are not worthy. It is a liberating experience when we remove this thought barrier.
Why did you choose LinkedIn as a platform to grow your personal brand as an entrepreneur?
LinkedIn is the slowest platform to use social media. There are over 750 million professionals on LinkedIn, and over 90 percent still treat it like a resume platform. The opportunity to share my personal branding knowledge was one of the main reasons I chose LinkedIn. Also, I’ve seen a niche in the market that helps these professionals drop their mask, stand out, and be authentic with their expertise.
How did video storytelling help you grow your SOV and personal brand?
Let me share a secret on how I got over my cheat syndrome. I’ve used video as a personal development tool to beat my inner critic. Using videos has made me a strong and confident storyteller. The same can be applied to anyone. Use it as a mechanism to help you become more confident and believe in yourself more.
Many people may shy away from video as a medium because they fear that their content will look lo-fi or unprofessional, but there are so many platforms – I use Clipchamp – that you can use to create authentic, engaging video content without the need for expertise in the field Video editing.
How can other executives or brands use the power of video? What are the first steps in creating content and connecting with an audience?
Video is a confidence booster. People naturally want to connect with people they respect, trust and know. Don’t play a game of sympathy, plan to be respected for your trust and expertise.
The first step is to prepare your mindset. Loosen up and relax. Videos are all about energy and the transmission of trust. When you’re nervous, your audience can feel that nervousness. Visualize who you are talking to and be the expert you are.
Second, don’t be afraid to use the tools that are available to you. There are so many free and premium resources out there for businesses and individuals.
What are the most common dangers video producers should avoid when it comes to video marketing?
Here are three common pitfalls in video marketing:
- Use a video for all social platforms: This is lazy and each social platform has its own nuances and the way we consume content is different on each platform.
- To make a video that is way too long: You don’t respect people’s attention and time.
- A specific audience cannot be addressed: Avoid this mistake by researching your target market to get them emotionally involved.
What are the top trends you are seeing for video content over the next 12 months?
Live streaming is a top trend, especially as more and more people are looking for raw and authentic personalities. Mobile consumption will only increase. Creating mobile specific videos is a great way to target the millennial demographic.
You are APAC brand ambassador for technology company Lenovo. How did you transition from content creator to this role?
I often joke and say it was a two-year conversation. Working with Lenovo didn’t happen overnight, they saw me grow as a brand. Still, it’s all about alignment. A good fit for brand creators should be aligned in their values and goals. Lenovo’s current campaign is “Smarter Technology For All”. We are both global thinkers and they love that I am a founder using technology to build my own future.
What’s next for you
Personal branding is a constant journey, which is why I started a community-driven membership to help professionals and executives be authentic brands and creators. My own journey recently led me to become Clipchamp’s first “champion,” and I look forward to taking that role to spread the word about accessible video content creation.
Of course, I continue to train and lead members under The Trusted Circle to be confident and authentic online brands.
Suzanne ‘String’ Nguyen is the founder of The Trusted Voice.
Photo of Thomas William on Unsplash.