Dallas, TX, Aug. 24, 2021 (GLOBE NEWSWIRE) – Regardless of the niche, one of the biggest challenges is standing out from the crowd. On the Mission Matters podcast, a digital marketing expert shares with a global customer base the importance of storytelling in growing any business of any size.
At his digital marketing agency, KISS PR, Qamar Zaman uses his decades of experience to advise small businesses and entrepreneurs who know they have an important story to share but don’t know how to spread their stories in such a way that they do it make people listen. In this episode of the Mission Matters Podcast, a Los Angeles-based interview-style podcast with over 3,000 episodes, Qamar shares some of the basics of that knowledge.
“Storytelling is not about the words, it’s about how you position them,” Qamar, who wrote two books on marketing fundamentals (“THE MYSTERY BEHIND GOOGLE MAPS RANKING: How to Rank Your Business Higher” and “Build Google Knowledge Panel” Using Press Releases [Step by Step Guide]”) Explains:“ It’s not just about writing content. It’s about writing the right content with the right images, with a story that hits where it belongs. “
(Listen to the full episode here.)
In the podcast episode, Mr. Zaman will teach topics related to growing a brand through storytelling and will guide listeners through the basic steps involved in building a brand story. Some of the topics are:
- The basics of storytelling
- How do I start a story
- Find a target audience
- Identifying points for the story
- Narrow a target market
- The basic level of storytelling
- Create content clusters
- Harness the power of online press releases
- Create branding
- Integration of a multimedia approach
As a member of the Forbes Agency Council, an invitation-only community for respected executives in public relations, marketing, creative and advertising agencies, Qamar has written for publications such as the Huffington Post and Forbes.
Qamar emphasizes the importance of persistence and commitment in marketing efforts. “People who keep making good efforts will get results over time,” he says. “You study medicine for four years, you become a doctor because you’ve studied four more years. But if you don’t do anything and just hope that something will happen, it won’t happen.”
About KISS PR digital marketing
KISS PR is an innovative digital growth company founded in 2003 by Qamar Zaman in Grand Cayman, Cayman Islands, and is considered an industry leader. Zaman has spent several years building relationships with top influencers in the legal, business, health sciences and technology sectors and continues to help elite law firms and corporations reach new heights. KISS PR enables companies to grow their online presence and save time and money while growing their business. Brands around the world have benefited from this unique storytelling model. KissPR has told over 32,000 stories and we continue to help small businesses make their dreams come true. https://kisspr.com/.
Via Mission Matters Podcast
Mission Matters Business Podcast with Adam Torres. Interviews with executives are published daily in a 10-15 minute format. Our podcast is aimed at busy people who are on the go. No fluff. Mission Matters Business with Adam Torres on Apple Podcasts
Find the podcast on your preferred listening platform:
Media contact
-
Adam Torres (left) & Qamar Zaman (right)
Comments are closed.