Digital Advertising and marketing Company presents inexpensive search engine marketing packages for Sydney companies
Sydney, July 23, 2021 (GLOBE NEWSWIRE) – E-Web Marketing, an SEO and digital marketing agency based in Chatswood, NSW, Australia, is pleased to announce that it is offering affordable SEO packages to businesses in Sydney and adjacent areas. Their competitive but proven SEO packages give customers a much better chance of meeting their digital marketing goals. And to make sure they can offer the right package for a particular customer, they first offer a free SEO audit.
SEO, or search engine optimization, is the process designed to help a website rank high in organic search engine results when someone performs an online query with a keyword related to the company’s products or services. There is no specific standard for what exactly constitutes SEO, as Google keeps the details of its ranking algorithms secret. In addition, these algorithms change gradually over time. Nevertheless, interested parties have tried to decipher important factors that are taken into account in such algorithms.
Digital strategy graphic elements
Sam Shetty, CEO of E-Web Marketing, says: “SEO is the most sophisticated service that we offer in E-Web Marketing. We have been doing SEO for over 15 years and have moved on with the niche which has effectively made us one of the thought leaders in this field in Australia. SEO itself is a complex process that involves many areas of work and different skills in order to work effectively. At E-Web Marketing we pride ourselves on our SEO and have built an SEO offering that is ‘holistic’ and offers both search engines and user experiences. “
The SEO packages available through E-Web Marketing focus on four areas. These are: technical SEO, website content targeting, content marketing, and outreach. Technical on-page SEO has to do with ensuring that the website is efficiently crawled, indexed and ranked by the search engines. This is a critical component of SEO as other SEO efforts are doomed if the technical component of SEO is not handled properly. Technical SEO includes: meta-robots optimization; robots.txt optimization; Canonization; Sitemap optimization; Link reclamation; Diversions; Crawl space / cache shaping; accelerated mobile site (AMP); HTTPS optimization; and rich snippets.
The story goes on
The Sydney SEO agency also performs website content targeting, also known as “site architecture”, “intent-based targeting” and “information architecture”. This is the process of deeply understanding the keywords that people in their target audience use to search for products, services, and information relevant to the niche of the business. These keywords are then grouped based on intent and the site architecture is designed to suit the target audience’s search intent. The design and implementation of such a site architecture is a complex and evolving process that gradually takes the site from a non-optimized state to a fully optimized one over a period of time.
Content marketing is the process of developing free and helpful content for the website target audience. Such content needs to focus on the users and requires a deep understanding of their personality, the information they need to make a purchase decision, their fears or weaknesses, and how to convince them that they need the product or service.
Finally, outreach, or inbound linking, is an important part of Google’s organic algorithm, which is where many SEO companies tend to do unethical work. In contrast, e-web marketing always takes a white hat approach, which means that their techniques adhere to Google’s webmaster guidelines. This ensures that the chance of the website being penalized by Google is minimal. To boost their inbound linking efforts, they have programs designed to promote the client’s brand to get more exposure online by reaching thought leaders, news outlets, and relevant bloggers through press releases and other methods.
They provide monthly reports to ensure that their SEO clients are well informed on the status of their SEO efforts. These include: a website ranking report; a website performance report; an SEO activity report for the previous month; an SEO activity plan for the new month; a real-time dashboard; and ongoing advice.
Those who want to learn more about their SEO services can visit the e-web marketing website or contact them by phone or email. You can find a current press release on the company at https://www.pressadvantage.com/organization/e-web-marketing
For more information on e-web marketing, contact the company here:
1300 785 122
Suite 701, South Tower, 1 Railway St, Chatswood NSW 2067
CONTACT: Sam Shetty