Distinctive advertising suggestions for aggressive pharmacies
If your customers have had the best of luck with cannabis during chronic pain or stress, they are likely to be great promoters of your products. However, a certain stigma remains in this industry – and creative educational marketing strategies can help fill that void.
Determine your goal
For those with a strong focus on CBD products, your target market may be the elderly with pets. You can set up a seasonal weather change marketing email campaign when inflammatory pain is the toughest to remind your target market that help is possible in your business.
If your target audience varies in age, as do many pharmacy customers, you should focus your marketing campaigns on the product itself, the quality of the starting ingredients and the limited time offers available at your pharmacy.
If you want to target a younger audience and are looking for the emerging Gen Z demographics, you need to tailor your campaigns to their interests. You can do this by design or with a partner company.
Regardless of the age of your target audience, it’s important to keep them in mind when creating these marketing campaigns. Always ask yourself if what you do appeals to people who fall into these categories that you are looking for in your consumers. Think about both the customers you currently have and the customers you want to reach.
Go as mainstream as possible
Your pharmacy is a legitimate and legal business. Do your best to partner with cannabis-friendly professionals, from cannabis real estate companies to accountants to insurance agents. Once you have a solid business relationship with these professionals, do your best to get your name out there in the community.
For example, if you have something close to your heart or if you’ve hired someone to do a specific cause, find out about local fundraisers. Events like fundraising walks, half marathons, and other events that help increase your visibility will benefit your business by getting you into the mainstream. Put up a canopy at a fundraiser and hand out free bottled water and a reusable shopping bag to get your name out there.
Another great way to get your feet wet in your area is to work with local businesses to create promotional campaigns together. Find a popular local coffee shop and work together to create a sticker that includes both products. Work with a local artist to create a mural for your building or a window painting. This can make your pharmacy attractive to both Instagrammers and new customers. Regardless of what partnerships you enter into, make sure they sell products that you are okay with and that you are happy to work with that company. Post everything you do on social media and your pharmacy will no doubt grow with their following through these partnerships.
Be dog friendly
When giving up CBD products for pets, make your shop as dog-friendly as possible.
Create an open floor plan and easy access for four-footed visitors, and do your best to tuck away any products a dog might lick or muzzle at dog height.
You can also use this as an opportunity to promote your business with photos of the dogs visiting your business. Always ask their owner if you can take a picture of them, but you can use these pictures on social media or put them on your store. This is a nice way to interact with your customers and show them that you care about them and their pup!
Offer a loyalty program
Let your current customers know that you appreciate them by giving them a discount on their next visit. Try to be as attentive as possible to what every customer is looking for in their purchases. When they buy CBD oil from you this month, send them a special discount on groceries. If they buy the mix you are marketing for fear, send them a discount on a sativa product that is known to help focus. By recommending other products that can help your customers and improve their usage, you can also generate more sales and improve your relationship with each customer.
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The past year has been a tough, scared time. You offer a product that can help people relieve the stress and worries of the world and reduce anxiety. Make your business and product offering a place where you can escape the stresses of the world and build a quieter life. Once buyers know you are a trusted source for these products, they can expand the offerings to move on to the next step.
Promote your expertise
Offer a newsletter that will provide customers and prospects with the information you have on conditions commonly treated by cannabis. If you have information on a new pain treatment product, print out a laminated FAQ sheet and post it near the new listing. Offer buyers a flyer in the shopping bag for new offers.
Opening a pharmacy is not easy. If you’re passionate about cannabis because it helped you overcome a health condition, or if you have a coworker with a compelling history, get this data out of it. Make sure you offer information on the science of how the product works as well as anecdotal evidence.
Monitor your reviews
Study your own reviews.
If someone came into your business and left a wonderful review because the employee who helped them was both compassionate and knowledgeable, now you have two shouts of thanks. the employee and the auditor.
Consider profiling employees who work directly with the public in your newsletter. Let your employees as well as your customers know that your team is knowledgeable and caring.
Cannabis is a very personal product and can be a tough choice for some who have only heard the negative data. It can be nerve-wracking to break through social pressures to say in a review, “I used this product and that’s how it helped me!” A positive review is worth celebrating and rewarding with a voucher or an increase in loyalty points.