Earlier than, throughout and after: discovered a sustainable startup
The purpose of Lumen SEO is to empower small businesses and they claim SEO is the way to do it. With 93% of all online experiences starting with a search engine, the company’s founder, Aled Nelmes, believes that improving your website’s visibility on Google is critical to reaching new customers.
Aled chats with Business News Wales about Lumen SEO’s stance on sustainability.
Lumen SEO, recently nominated at the Wales Startup Awards, launched last year.
Regarding the company, Aled said:
“It’s easy to assume that it’s easy to be sustainable if you don’t physically produce a product. After just starting the business last year, I quickly realized that this wasn’t the case. “
Aled describes how Lumen SEO used a “before, during and after” process to evaluate how the company could be more sustainable.
“We looked at our working day before, during and after. We wanted to have zero emissions and how can we have zero waste. “
- Before – “How did we get to work? We made sure that the employees were on foot or took public transport “
- While – “In our work, we wanted to make sure that we weren’t using any resources that lead to waste. One of the biggest is paper and pencils! Instead, we bought digital notepads. We also made sure that we were in a co-working space. “
- To – “One of the biggest things I believe in is that people can’t be environmentally conscious if they don’t take in and enjoy this environment! For many unemployed people, we often go hiking and outdoor activities. It roots this feeling of wanting and enjoying the outdoors, and therefore creates an inherent desire to protect it. “
Aled is a 24 year old SEO consultant based in Cardiff. He describes its purpose as a desire to empower micro businesses while working for Google’s Digital Garage program. He says he spoke and coached 4 to 5 companies every day and loved making their dreams come true through digital marketing.
Aled claims to have identified hundreds of startups and micro-businesses that can’t yet afford employees but need an expert to help them with their digital marketing and SEO. So he decided it could deliver exactly what micro and small businesses need: affordability and clarity.
And it’s this affordability and clarity that put Lumen SEO to their advantage Startup Award Nomination and saw the organization gain recognition for its path so far.