In the past, marketing to your small business was as easy as sending out flyers or placing an ad in a newspaper. If you were feeling ambitious, you could jump in for a television commercial. Those times are over.
Now traditional advertising for digital marketing has been pushed aside and online superpowers like Google and Facebook rule at the forefront. So if you want to get known for your business, Google Search Ads are a great place to start. Who is actually behind the ads you see online? Tap or click here to find out.
If you’re a business or a side business and want to get more customers, read on for beginner tips to help you get started in the world of Google Ads. You will have new customers in no time.
How does Google Ads work?
If you are not familiar with Google Ads, your first question will likely be how does it even work? Fortunately, it’s not as complicated as it sounds! When you buy a Google search ad, your product or service will be shown to potential customers when they search for content relevant to your offering.
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Think of it this way: have you ever noticed that over time, every time you log in, Amazon, Facebook, and other websites magically bring you things that interest you?
By purchasing an ad on Google, potential customers will see your products when they go online. Isn’t that convenient? Here’s a simple breakdown of how it works:
- When buying your ad, choose your target, be it more visitors or more phone calls. Choose from several options.
- Select the target region. You can choose based on the zip code for local businesses or even broader by state or country.
- Choose how you want your ad to look, then choose a monthly budget.
- You are all done!
When Google users click your ad or contact your company, you are billed for the ad services. Do you have any further questions? Check out this short video from Google on how the ad process works.
How do I find the right target group for my company?
Your business needs to target the right customers, or advertising is free. Here’s what we mean: if you’re a retiree financial planning service, you don’t want to target new college graduates or you will never see results.
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You can find the right audience for your business by asking yourself a few questions. You can also use some of Google’s simple features for audience targeting.
First, think about what you are selling and what age group would buy your product or service. In the example above, if you are selling financial services to retirees, you want to target customers who are either retired or who are currently planning their retirement.
Second, consider your location and who can benefit from your services. If you are a hair salon, you should target your target audience locally. If someone lives in California, they are unlikely to visit your Florida hair salon. Nationwide targeting would be a waste of money.
Finally, consider the income and budget of the audience you are trying to target. Depending on the cost of your product or service, you should run your ads to people who have the disposable income to afford it.
How do I find time for it?
Running a business is time consuming. If it’s a part-time job, chances are you also have a full-time job that doesn’t leave you much time for anything else. Google knows you’re busy and recommends only 30 minutes a week to review your ad setup.
It makes it even easier as you can manage everything from your mobile phone so you can keep track of your ads on the go. Setup is also a breeze. You can start running new ads in minutes using the simple steps listed above.
How much does Google Ads cost?
When you hear the words advertisements, your wallet could run away from fear. First take a breath. Google Ads is suitable for every budget. Every company can set up the budget that suits them best, which is managed in your budget settings. There are several options for each background.
If you’re wondering how much it will cost you “per click”, the cost will vary by industry and method. This is a rough estimate:
Automotive – Average CPC of $ 2.46 (cost per click)
· B2B – Average CPC of $ 3.33
· Consumer Services – Average CPC of $ 6.40
Ecommerce – $ 1.16 average CPC $
Education – Average CPC of $ 2.40
· Employment Agency – Average CPC of $ 2.04
· Industrial Services – Average CPC of $ 2.56
Real Estate – $ 2.37 average CPC $ 2
· Technology – Average CPC of $ 3.80
As a bonus, you only incur fees when potential users interact with your ad on Google. This process is known as pay-per-click. How much each click costs depends on a number of factors. Here, you can learn more about the cost of each interaction and how to create a budget that’s right for you.
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If you’ve never used Google Ads before, you might get nervous. However, the process is pretty straightforward and manageable with these simple steps. If you’re looking to get more customers or get noticed around you, Google Ads is a great place to start.
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