Entravision continues digital and worldwide enlargement with full acquisition of the remaining shares in Cisneros Interactive | Firms
SANTA MONICA, Calif .– (BUSINESS WIRE) – Dec. August 2021–
Entravision Communications Corporation (NYSE: EVC) (“Entravision” or “the Company”), a leading global media and marketing technology company, announced today that it has acquired the remaining 49% of the shares in Cisneros Interactive. Entravision now owns 100% of Cisneros Interactive after first acquiring a majority stake in the company in October 2020. With this full acquisition, Entravision will continue to position its combined platform and service portfolio as one of the largest global leaders in digital advertising solutions.
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Over the past decade, Entravision’s digital marketing offerings have expanded significantly through both organic growth and acquisitions. Entravision’s digital business is now focused on several key areas including: top tier global audiences and media outlets; programmatic technology; Advertising and branding for digital audio solutions; and mobile performance solutions. Cisneros Interactive has unique sales partnerships in 17 Latin American countries, including partnerships with Facebook, Spotify and LinkedIn. The company also provides digital audio solutions and services by representing a wide audience reaching over 350 publishers.
“We are very excited to continue investing in the business of Cisneros Interactive – Entravision to expand our digital leadership,” said Walter Ulloa, Chairman and Chief Executive Officer of Entravision. “This joint venture is a great addition to Entravision with impressively strong performance, leadership and culture. Digital revenue has increased in the last three quarters since we acquired a majority stake in Cisneros Interactive, and we plan to continue investing in expanding our global presence, management and digital service tools. “
With the full ownership of Cisneros Interactive and the recent acquisition of MediaDonuts by Entravision, which expands digital capabilities in 7 countries in Asia, Digital now accounts for 73% of consolidated revenue in the most recently reported quarter ended June 30, 2021. Revenue improved in Year-over-year up over 1,000% to $ 130.2 million for the second quarter of 2021.
“We are excited about this transaction and our continued partnership with Entravision,” said Adriana Cisneros, CEO of Cisneros. “Working with Entravision over the past nine months has been an incredible opportunity to grow Cisneros Interactive’s business with Entravision’s resources and extensive networking capabilities that have built the strong customer and partnership relationships we have built with some of the world’s leading digital companies. have further improved. Cisneros plans to maintain this active partnership with Entravision with the Cisneros Interactive management team continuing to lead the business and exploring new digital projects on a global scale. “
“Today’s announcement marks an important milestone for the Cisneros Interactive and Entravision team, and I would like to thank you and our partners for making this achievement possible,” said Victor Kong, Chief Executive Officer of Cisneros Interactive. “With the support of Entravision, Cisneros Interactive’s business has reached new heights. Now that Entravision has taken full ownership of our company, we can expand our leadership position even further with additional synergies and by further expanding our global reach. “
For more information on the transaction, see the company’s recent filings with the Securities and Exchange Commission on Form 8-K.
Entravision is a diversified global media, marketing and technology company serving customers across the United States and in rapidly growing population centers in more than 30 countries in Latin America, Europe and Asia. Our dynamic service portfolio includes digital, television and radio offers. Digital, our largest revenue segment, consists of four core businesses: Entravision Digital, Smadex, Cisneros Interactive and MediaDonuts. Entravision Digital provides digital branding and performance solutions to customers and small and medium-sized businesses around the world, including the United States, Latin America, and Europe. Smadex offers cutting-edge mobile programmatic solutions and demand-side platforms that enable advertisers to effectively run performance campaigns using machine-learned bidding algorithms. Cisneros Interactive provides unique digital marketing solutions for major global publishers and ad tech platforms in Latin America while managing the leading digital audio network and solution provider Audio.Ad. MediaDonuts provides digital marketing and branding services in the Southeast Asia region and has unique commercial partnerships with some of the world’s leading digital publishers and social media platforms. In addition to the digital sector, Entravision has 54 television stations and is the largest subsidiary of the television stations Univision and UniMás. Entravision also manages 47 mostly Spanish-language radio stations showcasing nationally recognized, Emmy-winning talent. Shares of Entravision’s Class A common stock trade on the NYSE under the ticker: EVC. Find out more about all of our innovative media, marketing and technology offers on entravision.com or contact us on the social networks on LinkedIn and Facebook.
About Cisneros Interactive
Cisneros Interactive is the leading digital advertising company for the Latin America region. The company operates in 17 countries and has unique commercial partnerships with Facebook, Spotify, LinkedIn and other leading media and technology platforms. In addition, the company has the leading digital audio advertising network with more than 350 publishers through a comprehensive range of technology for technology packages under the Audio.Ad brand. Cisneros Interactive is a division of Entravision Communications Corporation (NYSE: EVC).
This press release contains certain forward-looking statements including, but not limited to, the company’s current expectations and intentions with respect to filing its Form 10-K. These forward-looking statements, which are made in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, could involve known and unknown risks, uncertainties and other factors that could cause actual results and performance of the company to be affected in future periods will differ materially from future results or performance proposed in the forward-looking statements in this press release. While the company believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions, there can be no assurance that actual results will not differ materially from those expectations, and the company disclaims any obligation to change forward-looking statements. to update the company. From time to time, these risks, uncertainties and other factors will be discussed in the company’s filings with the Securities and Exchange Commission.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210831005982/en/
Christopher T. Young
ADDO Investor Relations
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: SOCIAL MEDIA BLOGG OTHER COMMUNICATION ENTERTAINMENT ELECTRONICS TECHNOLOGY AUDIO / VIDEO MARKETING ADVERTISING GENERAL ENTERTAINMENT COMMUNICATION HISPANIC OTHER TECHNOLOGY ENTERTAINMENT CONSUMER INTERNET MOBILE / WIRELESS
SOURCE: Entravision Communications Corporation
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