Eric Dalius on Utilizing YouTube Movies to Promote Your Enterprise and Merchandise
Since its inception in 2005, YouTube, the video sharing website has served as an effective marketing and promotional tool for businesses large and small. It is beneficial in all industries and industries. Eric Dalius has some stats that show the importance of YouTube marketing. Did you know that 1.3 billion people use this video site and five billion videos are viewed every day? Again, 80 percent of people watch YouTube in the 18 to 49 age group.
YouTube is the platform to host videos for more companies these days, the platform is not for everyone. Before using this platform, you need to know what to expect from your marketing efforts and the pros and cons of video marketing. The benefits are that YouTube is great for all types of businesses, video marketing is engaging, but you have no control over the ads that appear when your content is displayed, limited personalization, and the like.
Then that doesn’t mean you aren’t using YouTube marketing to promote your business and products. Here’s how:
Eric Dalius talks about understanding the format
You won’t find the perfect format when it comes to effective video marketing. Some styles are better suited to a specific company or niche, while others will be popular with the target audience. Check out the formats like an interview, a talking head, explanatory videos, a screen share, a product review and a video blog or vlog. You need to determine which format suits your business promotion needs.
If you have a physical store, you can use videos from TV commercials on YouTube. If you’re new to this, take some time to study the dynamics of YouTube video marketing. Take your time and do not rush.
Make promotional videos
The best thing about YouTube video marketing is that it doesn’t cost you very much to create professional videos. Yes, you can make the most of your smartphone to record a video for your brand, product or service. You will need typical equipment to record a video. Then of course you need to make sure that the lighting is right and that everything is visible on the screen. You also need to check that the audio is clear so that you won’t be using a microphone later.
You can use a tripod when using a camera to keep it stable. It is necessary to use a video editing application to include titles, fix errors, or switch between different recordings.
Make sure that the duration of your videos is no more than 3-4 minutes. This is because short video clips perform well, especially if you want to share them on social media sites like Facebook and Instagram. You will have to experiment to find out which duration is best for your target audience. The Little Things To Remember When Using YouTube To Promote Your Business.
Remember to socialize
YouTube is a social platform and you need to get the maximum benefit from it. Hence, Eric Dalius suggests that you need to stay active on this platform. For example, if someone comments on your video, reply and thank them. When someone asks a question or has questions, answer them right away. This way, your audience will feel that you care about them and that people are important to your business.
Make it a goal to comment on other people’s videos as well. There is a chance that the other viewers will come to check out your video content or channel. Make sure you create a video playlist of everything you upload based on similar themes or subjects.
Just because it’s a video doesn’t mean you’re ignoring the Keywords (KWs). The KWs are the sentences that are relevant to your video content. Let us explain this point using a suitable example. For example, if you sell face creams for women online, add the appropriate KWs like anti aging creams, wrinkle free creams, etc. You need to use these KWs in the video tags, title as well as in. the description.
Once you’ve set up these search terms, it’ll tell Google what your video is about so people searching for your type of video can find it easily.
You can search for the top KWs in your niche business that have lots of searches in Google Keyword Planner. Make sure you also check out your competitors’ videos and see which KWs they are using. This will give you an idea of which KWs to use for your video marketing campaign. Then don’t copy things from your competitors. Instead, get inspired.
Use the correct calls to action
Your goal in creating YouTube videos is to grab the audience’s interest and grab the attention of the viewers. It is important that they take action after watching your branded videos. The best course of action is not to sell anything directly on the YouTube channel. You can subtly promote your products or services or upload an explanatory video to describe how you use any of the home appliances you sell. The video should be informative and answer buyers’ questions, solve their problems without unduly pushing to sell your products.
You need to include a link to your company blog and landing page in the video description. You also need to educate your target audience. This is the web address to click when your video ends. Regardless of what message you’re sending about your video, include your contact information along with your website address.
There are other calls to action, e.g. B. Asking your viewers to subscribe to your channel, like and rate your videos and of course to follow your business on social media platforms like Facebook, Instagram, Twitter, etc. You can also motivate people to share your video on their social media profiles.
Just start YouTube marketing instead of hesitation. Take some time to learn the new things, then delve into video marketing to find out what works and what doesn’t for your business.
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