Esin Susol – Boston Agent Journal

What was your most interesting job before you switched to the real estate industry? I’ve always been in the sales and marketing industry. After gaining years of experience in sales and marketing, I decided to pool all of my know-how to start my own real estate company. My first job in the US was working as an account specialist in a cryocentre that cryopreserves stem cells. I was on the financial side, but getting into science was amazing.

Where did you grow up? I grew up in Istanbul, Turkey and moved to Boston 12 years ago.

Grew up what did you want to be? I’ve always wanted to be a lawyer, but my main focus was on being successful in anything I would do.

What do you do to relax when you are stressed? When I’m stressed out, I focus more on my business and work harder until I’m happy with the job. I know it’s an interesting way to relax. But a walk by the water also helps me feel so calm.

If you could meet a well-known person (living or not) who would it be and why? I would love to hang out with Elon Musk and Oprah!

What is Boston’s best kept secret? As a South Shore girl, I’d say World’s End Park in Hingham!

What do you love most about the industry? Building relationships with clients from diverse backgrounds in a fast-paced business like real estate helps me stay motivated. There is nothing like seeing my customers delight when you close a successful transaction. It’s incredibly satisfying!

How do you differentiate yourself from the crowd of agents? A key aspect of home marketing and selling is interpreting the data and addressing the right target groups. With a master’s degree in global marketing and international business management, I can use marketing tools such as video marketing and stories about houses in an innovative and creative way. I also try to gain insights into different personalities and approaches to engagement. At the end of the day, we’re in a people-centered business; knowing how to read people and understand their needs, meet their expectations, be consistent and passionate about my work makes me more effective and reliable in the industry.

What is the hardest aspect of your job? Always be available, no matter what.

What’s your best advice for generating new leads? View, view, view!

What was your greatest achievement? To be the top producer for the last three years in a row.

What have you been watching / reading / listening to all the time lately? I’ve listened to Tom Ferry’s podcast, read James Clear’s Atomic Habits, and seen industry design shows.

What’s your favorite food in Boston? Brothers sea bass!

Architecturally, what is your favorite building in Boston? It’s so hard to choose just one! Some of my favorites would have to be my current listing at 37. being Radcliffe Road in Newton, the impressive Isabella Stewart Gardner Museum, Trinity Church and the John Hancock Building.

What’s the strangest thing that has ever happened to you on your job? They say I have radar for the weirdest things in the real estate industry. You name it – I had to deal with it. I never give up and I always work to find a solution to move forward. Once I showed up for a private screening and found someone had broken into the property. I had to call the police who came with K-9s and spent time clearing the house in time for our show!

What’s one thing that people are surprised to find out about you? I’ve gone paragliding, zip lining, and some other activities that I won’t be doing again anytime soon …

What is your favorite vacation spot and why? Every opportunity to experience the integration of different cultures and travel inspires me in many ways. My top favorites are Bodrum, Turkey, Malta, Italy and Greece.

In 10 words or less, what would be your advice to someone new to the industry? Be authentic, build trust, and know your way around.

What’s your favorite real estate iPhone / Android app? I mainly use Instagram. It’s a wonderful platform to reach potential customers or connect with industry leaders. Follow me at @listwithesin.

Who do you love to follow on social media? Eckhart Tolle, Rumi.Quotes, Tom Ferry, Tony Robbins and top brokers around the world.

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