Establishing a gardening firm | Fife Free Press
So you fell into the rabbit hole of gardening during the pandemic. Now, think about turning your newfound hobby into a business opportunity – be it as a gardening equipment supplier or a freelance gardener. But before you do that, you should be aware that there are many other things that you should prepare for. Working in horticulture means more than just a rudimentary knowledge of the conditions of the topsoil and fertilizer.
What would it contain?
They say you should only make a business out of things that you know and are passionate about and this is no exception. The goal of gardening may be to create beautiful landscapes and outdoor spaces, but the process is dirty, nondescript, and requires a lot of manual labor. Even if you garden a lot for your own home, there are some things in the gardening and horticultural industry that may surprise you.
When working in the gardening business, it is important to remember that you are dealing with pests, poisonous plants, and plants that you may be allergic to. Needless to say, this isn’t the job for someone who has a pollen allergy. You need to be more than comfortable when you are outdoors, even in bad weather.
You would need to know about many types of plants and where, in what climates, and on what soils they would thrive. You also need to be familiar with other things like watering and landscaping in general. Your consumers include homeowners and landlords, real estate agents, real estate agents, schools, public space managers, and many more.
A varied consumer market is good, but that also means you may be asked about other aspects of gardening such as: B. Irrigation and paving. There are also several types of garden tools that you need to know about, such as: B. Lawn mowers, hedge trimmers and leaf blowers.
If you’re a home gardener looking to turn your passion for horticulture into a business, it would be best if you got some training and education in the other aspects of gardening. If you want to offer your services as a gardener, you also need to build a good portfolio. On the other hand, if you only want to sell plants, soil, seeds, and pesticides, you still need knowledge of the storage and transportation of these materials.
What would you need
In addition to training and the right equipment, you will also need transportation services to understand the requirements and conditions for storing plants, soil and chemicals.
Find your niche
The gardening market is full of big-shots like Home Depot and even small businesses that have gained huge following over time. To stand out from the competition, you may first need to find a niche and how to serve it. If you were planning to offer your gardening services, what type of gardening would you specialize in – general landscaping or something more specific like topiary? The same applies if you plan to be a supplier of garden tools and equipment.
Build an online presence
Find out about your brand, products and services. Don’t rely on social media platforms for your sales. Remember that social media websites are primarily marketing tools. If you let your social media accounts take over your online presence, you are also limited by the tools of these platforms.
When building a website, however, you have access to a number of different tools and customization options to suit all of your business needs. Your clients and customers would have a much smoother and more convenient transaction experience when they order products from your website rather than from your official Instagram account.
As you continue to build your business portfolio, your website will also be another place to post those completed projects – apart from your social media channels, of course.
Good website design and the use of good images are key. You may need to hire a photographer, graphic designer, or art director to complete these tasks. An art director or graphic designer can help you shape the look of your brand from the logo to the packaging. He or she will also help you curate your marketing materials and social media posts so that they are cohesive and eye-catching. Consumers will equate the visual elements of your brand with the quality of your products and services, so visual elements can change or affect your brand.
There is much more to the horticultural industry than your newfound horticultural hobby will prepare you. Before you decide to turn your green thumb into a business, consider the items on this list first.