Fb’s inventive promoting guru Mark D’Arcy is leaving the corporate

Mark D’Arcy, Head of Global Business Marketing and Chief Creative Officer of Facebook, is leaving after teaching brands the basics of social media advertising for more than a decade.

D’Arcy has been with the company since 2011 and helped develop Facebook Creative Shop, an advertising and marketing strategy group within the social network. The Facebook Creative Shop is designed to show brands and chief marketing officers how to do social media advertising properly. The Facebook Creative Shop now has more than 300 employees on its team all over the world.

On Monday, Facebook confirmed that the creative director will step down from his role on September 7th. Michelle Klein, Facebook’s VP of global customer marketing, will meanwhile stand up for D’Arcy, the company said.

“Mark has been a senior executive on Facebook for over a decade. We are grateful for his many contributions and wish him all the best, ”said a Facebook spokesman via email.

D’Arcy joins a list of high-profile departures from Facebook last year as the company breaks new ground. In June, Carolyn Everson, director of Facebook’s global group of companies, stepped down after more than a decade with the company and joined Instacart. Everson was one of Facebook’s key contacts to major marketers.

On Monday, D’Arcy posted a note on his Facebook page: “I’ve decided the time has come to leave the company,” said D’Arcy. “It’s hard to sum up the last 10 years other than I’m incredibly proud of the teams I’ve been fortunate to be part of and the business we’ve worked on.”

“I’m also very grateful that my various roles here have enabled me to work with and learn from so many curious, sophisticated, brilliant, and generous people, not just on Facebook, but at so many companies, nonprofits, and Organizations in almost every corner of the world, “he continued. If you are one of those people, thank you for being such an important part of this adventure.”

D’Arcy didn’t reveal where he was going next. Facebook is clearly in a transition phase and is looking for a new strategy. The creative landscape has changed completely in the last 10 years on social media. Brands need to know more about the world of creators, the online stars with huge social media followers. In addition, e-commerce has become an important category for brands to master on social media platforms. In the meantime, video styles have changed: in the past, brands needed 15 to 30 seconds long commercials, now they need six seconds of snappy stories.

Facebook also has growing competitive threats with companies like Amazon and TikTok offering new advertising platforms to advertisers. With all the challenges, Facebook is trying to improve its brand image and rejuvenate relationships with its 10 million+ advertisers.

“D’Arcy was instrumental in cementing the connection between Fortune 500 companies and Facebook creatively at a time when they were struggling to master the formats and effectiveness of social media,” said Noah Mallin, head of brand strategy at IMGN Media.

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