Finest Methods To Use Video Advertising and marketing
With 5 billion people in the world able to send and receive SMS messages, marketers have started adding text messages as an additional channel to increase awareness and conversions. SMS marketing and advertising are growing surprisingly fast. As of 2016, 37.2 million people had agreed to receive SMS advertisements. By 2020 that number is expected to rise to 48.7 million.
Use video marketing to reach your target audience
Video marketing uses videos to promote and market your products and services while increasing engagement on your digital and social media channels. One of the best ways to make your messages more engaging is to use video in your SMS marketing. The types of videos you can create depend on what you want to achieve. Here are some types of videos you can promote:
- Informative videos
- Company overview videos
- Product / service demonstration videos
- Corporate culture videos
- Customer reference videos
- Branded mini documentation videos
- Partner videos
- Podcast video
- Explanatory videos
- Event videos
Using video in your SMS marketing campaigns will not only suit your customers’ preferences, but it will also help you connect with your audience on a deeper, more personal level. Simple plain text messages are limited to 160 characters and may have an emoji or two. However, video marketing is a better way of sending your message. Because you combine language with facial expressions, physical gestures and tone of voice – all of these can generate stronger emotions and motivation to act than is normally possible with a short text message.
Enrich your customer testimonials with videos
Turn your customer testimonials or case studies into a short video. Interview-type videos are the best way to measure how satisfied your customers are with your products and services. Video testimonials sent over rich text messages can help you improve your sales pipeline, close more sales, and grow your business.
These types of videos offer another level of relationship with your prospects. As a brand, you ensure greater transparency and engagement when you work closely with your customers so that both parties receive the best possible awareness.
A good example that one of our clients used video for is Southend United. The sports industry has been hit by COVID-19 lockdowns and the financial impact has been huge. It was a struggle to keep fan engagement rates high. However, VoiceSage helped Southend United improve fan engagement and cross-selling through SMS notifications and RMM. Our customer has included pay-per-view offers in its campaigns and addressed the fans with articles and special video interviews with the managers and players.
Storytelling through rich news
Break the boredom of reading with active, dynamic content like videos. VoiceSage’s Rich Media Messaging campaigns are an enhanced version of a simple SMS message. In today’s fast paced environment, it is important to develop channels of communication with your customers in a way that is convenient and engaging for them.
Rich messaging is the next evolution of SMS. VoiceSage enables high quality customer interactions by giving you the option of comprehensive messaging. Improve conversations and customer engagement by adding videos to your text messages.
Interactive content like some SMS and MMS campaigns generate more conversions compared to passive content statistics. How-to videos are a great way to explain certain features of your product or provide more information about use cases.
Increase sales with product demo videos
A 30-second explainer video can contain more than one 1000-word blog post. The people are busy. Nobody wants to read through endless pages to find the information they need.
With so many easy-to-use, high-quality video finding and watching platforms, most customers turn to Rich Media for entertainment, learning new skills, researching products, or getting to know a company better.
So at every opportunity, make sure to include video in all of your communication channels. You can embed videos in emails, websites, large-scale messaging campaigns, SMS, WhatsApp and more.
One of the tips we recommend is creating eye-catching video thumbnails to increase clicks and views and promoting videos in mobile marketing loyalty programs. This helps reduce customer churn, which is one of the biggest problems facing many businesses.
Video Marketing Completed
The ways and means of including video in current marketing campaigns and customer experience initiatives have never been so good. If you’d like to learn more about our solutions, book a demo now.