Flip Testimonials into search engine optimization Success for Your Regulation Agency

Earning customer trust is incredibly valuable for businesses, especially law firms. Therefore, testimonials for law firms are valued as a legitimate, honest credibility boost that instills trust in existing and potential clients.

Internet users rely on testimonials for a variety of reasons, from informing them about an important purchase decision to hiring a lawyer. In addition, testimonials are a gold mine for search engine optimization (SEO).

Why are testimonials important to your law firm?

Marketers and many business owners have recognized that testimonials are used to influence customers or customers in purchasing decisions.

By making testimonials easily accessible on the company’s website and its content, it adds information and credibility, which increases SEO value.

How are testimonials important to SEO?

Customer references in the SEO process are derived from three linked categories: user experience, domain authority and search engine results (SERP rankings).

User experience: The content of testimonials can be used on solution pages, product pages, blog posts, and landing pages.
Domain Authority: Verifying your law firm through a third-party website increases the firm’s domain authority on certain keywords and fields.
Search engine results: In the SERP rankings, a testimonial indicates the performance of your law firm’s website and increases the visibility of your brand by ranking on third-party websites.

It’s important to know that Google rewards law firm transparency and credibility. This can be seen in how reviews are incorporated into SERPs. A recent 2020 report by Crowd Views found that 69 percent of potential buyers / customers use the supplier’s website as their primary source of information.

Google views customer reviews as a source of credibility. Ratings and credibility go hand in hand. The more people rate products or services, the more people search for a “product + rating”.

Testimonials also benefit from finding long-tail keywords. The search becomes more effective in understanding language patterns and reacting to them.

Use of testimonials

One of the best places to share law firm testimonials / reviews is on Google My Business as it will result in a global listing of your law firm. If you want more testimonials, always ask law firms to review you, your law firm, and the service. Make it easy for them by providing a template to fill out, including keywords that can be used to identify the most relevant authority to your law firm.

Testimonials are a source of repeated questions and similar statements. What you are told in reviews is key to improving your services. Gathering this type of information helps shape the law firm’s keyword strategy and content.

Competitive comparison sites
The information in testimonials and reviews is not only helpful in developing keywords. It is useful for a potential client to do a competitive search – e.g. B. Law Firm A or Law Firm B. To be competitive in search results, choose testimonials that make your law firm stand out from the competition. You can even create competitive comparison sites to increase your company’s SEO value.

Use testimonials wisely
Some testimonials are more valuable than others, which means you don’t have to use all of them. Choose wisely. Does the testimony match the law firm’s message to visitors? Is the author of the testimonial known in the industry? Is the review on a social media platform? Is the review well written, easy to read, and understandable?

Reply to testimonials and reviews
Are you responding to your company’s reviews? Then you are on the right track. If not, you are missing out on a search opportunity. Google looks for engagement and response because they indicate trust and brand involvement.

Remember to run the recognition car with branded keywords. Your product category – for example, Criminal Defense DUI X & Y Law Group – along with your brand name (law firm name).

Test which strategy will resonate with your audience and which one can lead to a higher conversion rate. What reviews do your customers like?

Testimonials are a great SEO gift. Use them wisely. Search engines value authority and only want to recommend the most trustworthy and credible companies and law firms.

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