Every single marketer these days knows that no online business can survive without proper SEO optimization. SEO is more than a buzzword at this time, and you will find all of the top business blogs filled with so much information on the topic.
The problem with SEO, however, is that if you don’t have enough time, patience, and skills, you can’t get started on your own. Gone are the days when SEO was all about cramming keywords here and there on a page.
How can you optimize your websites for SEO even if you don’t have the free time and skills to do it? The best option you have is to hire an SEO agency. However, hiring an agency doesn’t mean you will get amazing SEO results right away. Here are the four things you need to know before hiring an SEO agency!
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The SEO approach
The SEO approach is very important in this fast-paced world of digital marketing. Traditionally, you can break SEO into three main branches: on-page SEO, off-page SEO, and technical SEO. You should know the basics of all of these three industries before hiring an SEO agency.
With sufficient expertise in these three areas, you can ask the SEO agency you hire to work on one or all of the three aspects. That way, you’ll better know how much time and resources it will take to optimize your website for the web. Remember that the best SEO company in Brisbane or anywhere in the world gives you this basic knowledge before taking on your project.
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How they adopt
Adopting SEO strategy is the next important thing after deciding which branch of SEO to focus on. For example, if an SEO company suggests getting amazing results within a month, they might be working with that Black Hat SEO Techniques.
You need to make sure that the agency you hire uses approved and proven strategies, such as: Local SEO Optimization to get lasting results.
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Track progress
One of the main reasons digital marketers become obsessed with SEO is because it makes tracking progress so much easier. There is no need to guess your progress as you can easily track all of your SEO achievements.
Your agency needs to have a verified portfolio of the results it has brought to its clients. So before hiring an agency, ask them how they track their clients’ progress. This way, you can ensure that your SEO agency is focused on getting the job done, rather than making blatant claims.
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Time allocation
The bitter truth is that unlike PPC ad campaigns, SEO cannot produce instant results. If you want to claim top positions in SERPs and keep enjoying the results of your SEO efforts, you need to spend time SEO first – which is no doubt a tedious task!
Ask your agency how they discuss the timeframe with their clients and whether or not they can get results within the given deadline.
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