Four Sturdy However Usually Ignored Advertising Channels To Develop Your Ecommerce Enterprise This 2021

4 Robust But Often Overlooked Marketing Channels To Grow Your Ecommerce Business This 2021

The use of paid ads has ups and downs.

With this feature, you can expose your products to thousands of people overnight, generating sales and leads, increasing your brand visibility, and even driving audience engagement.


However, it is a disadvantage that cannot be taken lightly.

With paid ads, your traffic source will not last. As soon as you turn off your ads, you lose a lot of traffic immediately. Additionally, those who use paid ads spend a ton of money on ad placement.

If you are looking for other marketing channels to help you improve your web presence, generate sales, and grow your ecommerce business then I’m glad you are here.

This guide covers four of these marketing channels.

1. Lists and directories

Numerous companies invest heavily in search engine marketing. They have dominated both the best organic search results and paid search ads and these areas have been highly competitive.

Therefore, if you run a niche business or focus on local customers, there is a better ecommerce marketing channel for you: local listings and directories.

Local directories and listings are platforms that record business by niche, category and location, as well as by key information such as name, website, business area, contact details, opening times, etc.

For example, if you work in the food and restaurant sectors, you can register on websites such as MenuPages and Zomato. For information on automobiles, see AutoTraders and DealerRater. You can also subscribe to general online local directories such as Yellow Pages and EZLocal.

Other local listing platforms include Google My Business, the Better Business Bureau, Apple Maps, Yelp, and many more.

Although some of these platforms only work if you have a brick and mortar branch of your e-commerce store, they can optimize your local search engine optimization and appear among the top search results for location-specific services and product availability.

(Do this by sprinkling location-specific keywords on your pages, creating content on issues in your local business area, and getting reviews from customers from that place and others.)

Listing your ecommerce store in these online directories will increase your online visibility and provide high quality traffic, significant sales and profits – all at low or competitive prices.

2. Quora

Quora is one of the best places to promote your business. It’s a question-and-answer and community site known for asking timely questions and getting reliable information from credible people.

Questions can be just about anything: whether it’s the latest artificial intelligence trends and technologies, profitable business niches in 2020, and more.

If someone asks industry-relevant questions, you can respond with insightful answers, give your company as an example and, if necessary, present products.

(A word of caution: don’t sell hard. Focus on providing value and organically presenting your business.)

If Quora members like your answer, they can share it and hit the “Upvote” button. This shows that they found your replies or comments helpful, which makes you more believable and trustworthy.

As you gain their trust, they will be more open to reviewing your ecommerce business and referrals and starting their customer journey with your brand.

3. Digital Coupon Marketing

Coupon marketing is a strategy that leverages your customers’ desire to pay less for purchases to meet your marketing goals.

It’s a proven strategy that even the most seasoned SEOs use. According to Paul Titelman, giving away vouchers can increase your sales and conversions, your customer loyalty and your satisfaction. When used correctly, this can skyrocket your social media followers and email subscribers. ”

This tactic can even help you beat your competitors and stay one step ahead of them as buyers choose you over them based on the lower prices they get with your coupons.

In the online space, coupons are often digitized and delivered in the form of codes that customers should enter or select to receive discounts, specials, free shipping, and other offers.

Use Digital Coupons to Boost Your Ecommerce Business Performance:

  • Discard slow moving, poorly sold goods. Some products don’t make a lot of sales. So take them off the shelves through big promotions and at least break even. If you only offer a 10% discount, these products can sell wildly.
  • Build your email list. Get more subscribers and increase your marketing opportunities by giving discounts in exchange for your customers’ email addresses. When they do, you can send and personalize your promotional emails to motivate them to buy more from your store.

When presenting your coupons on your website, make sure they are recognizable. Place them on your banner or in popups depending on your marketing goal.

You should also make them attractive and include call-to-action buttons so that buyers can respond conveniently.

You can even add time constraints to increase urgency and get them to act quickly. Just don’t plan your offer too far away from the closing date so that it doesn’t get complacent and forget your promo.

Here is a sample coupon displayed on a Petal & Pup website banner:


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Petal & Pup is giving a 20% discount on their Flash sales when customers check out with the code “STYLE20”.

Conscious Step also shows a visually appealing popup with 15% discount coupons for first-time email subscribers:


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Encourage your customers to shop in your ecommerce store with exciting coupons that are attractively designed and prominently displayed on your website.

Also, make sure that your website is optimized for mobile-first indexing in order to increase the visibility of your website and thus the visibility of your offers and to reach more audiences.

4. Video Marketing

Marketing your business through video can do wonders for your ecommerce business. Whether you’re using a recorded video from your video conferencing software, a short Tik-Tok video, or Facebook Live, your chances of getting engagements from your audience are very high.

Video marketing is so effective.

Videos stimulate the visual, story-loving nature of people and allow them to come into virtual contact with your brand. This makes it easier to focus and make your brand more attractive.

Use Your Marketing Videos To:

  • Show how you use your product
  • Explain the best features
  • Present your corporate culture
  • Illustrate your brand
  • Show your new products
  • Show how you make your products
  • Show what’s going on in your event etc.

When using videos for your marketing campaign, follow these tips:

  • Instead of being for sale, tell a story.
  • Get to the point within five to 10 seconds.
  • Add subtitles.
  • Add a call to action at the end.
  • Incorporate your target keywords into your video tags and descriptions (failing this part is one of the deadly sins of video SEO!).

These video marketing tactics will help you capture your customers’ interest instantly, engage and retain them throughout your video, and increase your sales and conversion opportunities.

In addition, you can use video for other types of content, such as: B. to run tutorials on online course platforms such as Kajabi or Teachable, and at the same time support your marketing efforts.

Online course platforms or learning management systems (LSIs) are perfect for hosting your videos and lessons when you have info products.

Outshine your competition with your new marketing channels

If marketing your ecommerce store online offers an advantage, the wide range of advertising channels is available to you. The disadvantage: Your rivals are probably already leading them – and powerfully at that.

By moving away from popular channels and maximizing unique channels, you can get better leads from specific audiences and start with more robust cost metrics.

Discover platforms with great traffic, features suitable for your ecommerce store, and low competition to outperform other companies and increase your performance.

You can even track the performance of your various marketing channels with reliable marketing analysis software. That way, you can gauge what is working and what is not and make the right adjustments to improve your marketing strategies and performance.

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