Free On Demand Webinar: Six Steps to Constructing Influencer Advertising Campaigns
Influencer marketing has become one of the most effective marketing channels in today’s ever-expanding media landscape. But knowing where to start integrating influencers for your business can be intimidating.
In this on-demand webinar, Jason Falls, author of the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, walks you through the six steps to developing successful influencer marketing campaigns. You learn about the tactical approach, but with Falls’s signature strategic thinking to aid it. From setting your influencer marketing goals to choosing which influencers you will use, Fall will enable you to create impressive influencer campaigns. Then he’ll show you how to manage and measure your efforts, from introducing the influencers in question to identifying the key KPIs.
In addition, Fall will expand your thinking about influencer marketing as a whole by explaining his concept of Winfluence. By the end of this video, you will have all the tools and ideas you need to take your influence marketing to the next level.
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About the speaker:
Jason Falls solves problems. Most of the time they do digital marketing for Cornett, a full service advertising agency where he leads the digital strategy. His work has touched a number of big brands and has won multiple awards including a 2019 Shorty Award for his influence marketing work.
In addition to Winfluence, Falls co-wrote two books – No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing and The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win. When he’s not writing books, Falls hosts two podcasts: Digging Deeper – Make Creativity Your Business Advantage and Winfluence – The Influence Marketing Podcast, which accompanies his book. Links to both can be found on winfluencebook.com.