Successful business owners use digital platforms for their business. ENCLOSED PHOTO
MANY brick and mortar stores affected have gone online to stay afloat. However, you need to focus on funding, manufacturing, sourcing, and skills to gain market access and grow. For this reason, Globe Business encourages micro, small and medium-sized enterprises (MSMEs) to invest in information and communication technology (ICT) solutions that are able to meet the digital demands of the next normal and capitalize on emerging trends, primarily through the use of digital platforms that include: selling or selling products live using the live functionality of social media apps; Story ads or video marketing, which usually create a relevant storyboard to keep audiences engaging; and influencer marketing, a type of word of mouth that taps into key opinion leaders or celebrities to amplify the brand message for a larger market.
Globe Business is poised to bring the latest ICT to MSMEs involved in retail, manufacturing and logistics by bringing in some of its most valuable business partners: Ninja Van, a logistics company specializing in package collection and door-to-door delivery ; Lazada Philippines, one of the country’s leading e-commerce platforms; 1Export, a company that helps companies export to new and exciting markets; and Zalora, a one-stop online shop for everything that is fashionable.
Additionally, Globe Business is ready to help MSMEs acquire the right skills, expertise and perspective to grow their business. As part of this campaign, Globe Business started a three-part web event series (kwentuhan sessions) entitled “Biz is it! Supply Chain Stories for Future Success, or Retail, Logistics and Manufacturing”.
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