NEW YORK – (BUSINESS WIRE) – Sept. June 2021–
Perfect Corp., the leading provider of artificial intelligence (AI) and augmented reality (AR) beauty tech solutions, is pleased to announce its integration with Facebook to bring the virtual AR beauty try-on and shopping experiences on Instagram and expand Facebook. The API program aims to make it easier for the world’s leading beauty brands to meet buyers where they are.
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Perfect Corp. Adds Facebook Integration to Enhance AR-Powered Social Commerce (Photo: Business Wire)
Establishing consumer connections through AR
The leading beauty brands Lakme India and Laura Mercier have partnered with Perfect Corp. and Facebook have teamed up to showcase their virtual beauty AR try-on experience in Instagram shops – with lipstick products to launch and additional product categories coming to market this summer. AR integration puts consumers at the center of the shopping experience and helps build shoppers’ trust through try-before-the-buy opportunities that encourage social new product discovery. We plan to extend the support to Facebook shops in the future.
Facebook’s Spark Commerce Hub makes it easier, faster, and cheaper for brands and advertisers to integrate their catalogs with AR. AR Try On was first launched in 2019 on Instagram checkout with a limited number of brands. With the addition of the Perfect Corp. API is now every merchant who uses Perfect Corp. used to create effects, entitled to transfer his AR experiences directly to the Facebook catalog and catalog-supported interfaces such as AR-enabled ads and Instagram shops, the pilot expands. Consumers can interact with AR shopping through various entry points within Instagram, including in-app posts, shops or stories, making the experience discoverable, intuitive and easy to navigate. This rapid integration is made possible by the automated server-to-server (S2S) integration, which provides a quick and efficient way to open Instagram’s AR commerce experience to hundreds of brands with ease.
Promote social commerce sensibly
The integration of Perfect Corp. and Facebook illustrates the rise of social commerce as brands continue to look for engaging, effective, and easy-to-use ways to engage with buyers, both through active targeting tactics and casual discoveries. In an increasingly digital world, AR should combine the tactile experience of stationary retail with the extent of online customer loyalty. The integration of Perfect Corp.’s AR Try On technology Instagram invites consumers to easily explore and discover product options they will love and make more confident purchasing decisions directly through their favorite social channels.
“We’re excited to work with Facebook to further improve the social shopping experience for Instagram and Facebook Shop users by integrating hyper-engaging AR beauty testing,” said Alice Chang, Founder and CEO of Perfect Corp. “There is no denying the impact social media platforms like Instagram continue to have on consumers’ journeys of discovery and shopping. This integration underscores the importance of an optimized beauty shopping experience with interactive AR beauty technology that has been proven to promote conversion and improve the overall consumer experience. “
“We’re passionate about creating meaningful new ways to connect sellers and buyers, and augmented reality is already helping people explore products in a more personal and confident way,” said Sue Young, head of Spark AR at Facebook. “With the integration of the Perfect Corp. we can now scale our paid and organic AR offerings and invite many more brands to inspire Facebook communities to discover more products they will love. “
Shoppers are invited to experience the virtual AR try-on, including lipsticks from Laura Mercier and other brands in Europe and India, via Instagram Shops, now available on the app.
Read more about the integration of the AR beauty fitting from Facebook and Perfect Corp. here on the Facebook blog and here on the Perfect Corp. blog.
Read our Beauty Tech: The Complete Guide 2021 for expert insights into beauty technology and uncovering powerful ROI secrets.
About Perfect Corp.
With over 900 million downloads worldwide, Perfect Corporation is dedicated to transforming the way consumers, content creators and beauty brands interact through AI and AR technologies. Our seasoned team of engineers and beauty enthusiasts are pushing the boundaries of technology to create the beauty platform of the future – a fluid environment for individuals to express themselves, learn the latest about fashion and beauty, and have instant access to their products Have favorite brands. For expert insights into beauty technology and unlocking powerful ROI secrets, check out our complete guide to beauty tech.
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CONTACT: PressPerfect Corp. official website: https://www.perfectcorp.com
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp official blog: https://www.perfectcorp.com/business/blog
Company: Tony Tsai [email protected] or by phone: + 886-2-8667-1265, ext. 2167
USA: Ali Shapiro atcontact—[email protected] or by phone +1 (212) 334-9753 ext. 147
Japan: Ryusho Hosaka at contact—pr—[email protected] or by phone: + 81-3-5875-6651
China: Winter Zhang atWinter—[email protected] or by phone: + 86-21-2231-0542
Europe: Jessica Thiant atcontact—pr—[email protected]
KEYWORD: NEW YORK UNITED STATES NORTH AMERICA
INDUSTRY KEY: SOCIAL MEDIA COSMETICS RETAIL TECHNOLOGY AUDIO / VIDEO MARKETING ADVERTISING COMMUNICATION ONLINE RETAIL LUXURY CATALOG DEPARTMENT STORES BRIDAL SOFTWARE FASHION MOBILE / WIRELESS
SOURCE: Perfect Corp.
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PUB: 6/22/2021 4:41 p.m. / DISC: 6/22/2021 4:41 p.m.
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