Google provides streamlined YouTube advert creation course of and new consulting instruments for SMBs
As part of International Small Business Week, Google announced several new additions to help SMBs maximize their digital marketing efforts, including a new, streamlined process for creating YouTube ads and adding more advisory tools to its Google for Small Business Resource set.
First of all, about YouTube ads – lLast year, Google did its Video Builder tool more widely available, This allows users to quickly set up a video ad with static images, reducing the creation effort within the video marketing process.
Now Google is expanding its Video Builder platform with a new, optimized connection within the tool to serve YouTube ads based on your creations.
“Just add the video ad, the audiences you want to reach, and your budget to start a campaign in minutes. And with the new mobile experience, you can now measure campaign performance more easily. “
The improved process actually works with any video, not just the ones created in Video Builder, and provides an easier and simplified way to start a YouTube advertising campaign with just a few clicks.
To maximize the value and performance of your video campaigns, of course, there is audience research and understanding of what will resonate with your target audience, which will take time and experimentation to get it right. As such, this may not be the best way to start quick campaigns like this one – but if you’ve done that initial study and you know who to really reach out to, then the improved flow of creation could make it a lot easier to put together and use a YouTube ad campaign start, which could be particularly advantageous for SMEs.
Brands can access the optimized YouTube ads at youtube.com/ads.
In addition, Google is adding more resources to its Google for Small Business guides that provide recommendations on how different types of businesses can maximize their online listings.
We’re now adding recommendations by Business Type: Restaurant, Retail, or Services. The new Digital Essentials Guide focuses on the basics of finding and doing business with customers on Google and the web. When you’re ready to learn more We have provided you with detailed instructions for further recommendations to introduce you to additional tools. “
The various overviews and training sessions can help provide additional guidance on how to maximize your online performance, with an emphasis on Google products – which are still the main driving force behind referral traffic for most businesses, is a valuable consideration .
These are some good additions and some helpful pointers for SMBs looking for additional guidance. And even for those who are sure they have covered all of their basics, it may be worth checking out the latest information from Google to make sure they ticked every box.
And with the rise of eCommerce and digital connectivity over the past year, such approaches definitely offer more opportunities than ever.
Find the latest Google small business guides and tools here.