Google rewrites title tags for a limited number of pages in search results, often replacing the text with a page’s H1 tag.
It is known that Google adjusts titles in SERPs by making small tweaks, e.g. B. add the name of a company to the end. But now Google is overwriting titles with other text.
SEOs started noticing this on August 16, as evidenced by tweets mentioning a “massive” overhaul of the title on Google.
The amount of title revisions is currently unknown, but it’s widespread enough that several SEOs have already come across it.
There is evidence that Google is pulling text from H1 tags for most of these revisions. Lily Ray notes, however, that Google replaced the title of a page with the anchor text of an internal link.
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This is interesting … I think someone posted about it earlier today:
For the title of this article in the SERP, Google doesn’t just * not * show the