Google’s John Mueller solutions Speedy Hearth website positioning questions

  1. Question 1: Canonicals
  2. Question 2: URLs
  3. Question 3: Content Delivery Networks (CDNs)
  4. Question 4: Broad audience targeting
  5. Question 5: Sitemap files

Google’s John Mueller answers a mix of rapid-fire-style SEO questions in the latest video on the Google Search Central channel.

This video is the latest in the Ask Googlebot (formerly Ask Google Webmasters) series, where members of the Google search team answer questions from website owners.

Previous issues of Ask Googlebot focused on answering one question per video. But not every SEO question takes a four-minute video to give a complete answer. Some can be answered in a short sentence or two.

Here are five of those questions along with Mueller’s answers. These questions are irrelevant as they range from canonicals to CDNs to sitemaps files.

Let’s get into that.

Question 1: Canonicals

Q: Is there a chance a self-referential canon will overwrite an existing canonical or preferred page? Are Self Canons Really Needed?

A: According to Mueller, website owners should avoid using multiple rel canonicals on the same page as they point to separate URLs.

Question 2: URLs

Q: Is it okay to put the month and date in urls? Will this have an impact on Google rankings?

A: Having the date in a URL is fine, says Mueller. It does not affect the crawling, indexing or ranking of the page.

Question 3: Content Delivery Networks (CDNs)

Q: Using CDNs to serve images is a problem? (Since the images are not on the website’s server and Google does not support the canonicalization of images)

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A: Using CDNs for images is fine. Mueller says pictures don’t have to be on your server.

Question 4: Broad audience targeting

Q: What is the best way to appear in SERPs when a site is targeting a global audience with a single domain?

A: It’s okay to have a single domain for a global audience, says Mueller. Many websites only have one version that is available worldwide and they can rank in multiple countries.

Question 5: Sitemap files

Q: Is it a bad thing to remove the Google Webmasters verification file from the sitemap.xml file?

A: You don’t need to include the confirmation file in your sitemap file. Mueller says the confirmation file is for the search console only. Nobody else can do anything useful with it.

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See the full video below:

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