Highly effective content material advertising and marketing instruments each startup ought to be utilizing in 2021
More than 47% of small and medium-sized businesses surveyed plan to spend $ 10,000 on their annual content marketing efforts
Since daily social posting is a mandate, it’s difficult for marketers to ensure consistency. Hence, it is imperative to use content optimization tools
Automated tools to monitor language and user experience ensure that even the small content provides a well-rounded user experience
Content is not king; It is the kingdom. With everyone trying to cement a lasting impact on the digital spectrum, content marketers play a bigger role. So don’t be surprised if you stumble upon CCO (Chief Content Officer) profiles. This is actually the trend to arrive simply because the content is quickly developing into an independent industry in all companies. More than 47% of Small and medium-sized businesses surveyed plan to spend $ 10,000 on their annual content marketing efforts. As a result, achieving the volume and value of content is of the utmost importance to everyone, and tools are the key differentiator to ensure it does so.
For anyone aiming for a bigger digital footprint, here’s a list of the tools you’ll need.
Hootsuite – Social Scheduling & Optimization
Despite a growing number of alternatives in this segment Hootsuite remains my favorite platform. Over the years, the scope of content marketing has expanded beyond production. Today it is a strategic industry and completely covers sales. Hootsuite helps intelligently track content uploaded and distributed across a variety of social media channels. Hootsuite is focused on managing a company’s social media activity end-to-end, allowing the creation, planning and monitoring of posts in a single dashboard.
Since daily social posting is a mandate, it’s difficult for marketers to ensure consistency. With Hootsuite, Millions of marketers Gain a competitive advantage during peak times. The platform has a calendar cell-like display that allows you to mark your content at the appropriate date and time. When clicked, the cell expands to a specific shape that contains details such as content, enabled social media accounts, time, date, pictures or videos. Even more interesting is the choice to publish each content post at an exclusive time each day. While the platform can be connected to up to 35 social media platforms, the free version allows 4 accounts.
Wondershare Filmora – video production studio
There should be no hesitation in making video marketing an important part of your business strategy. Since the pandemic locked millions of people indoors, 70% of the companies I want to take the opportunity and produce more videos. However, video production is still an expensive proposition and is beyond the scope of almost any small and medium-sized business. To their help, Wondershare’s Filmora provides an extremely easy-to-use dashboard that can be used to create videos instantly. Used by more than 70 million users around the world, Filmora is more than just a video editing tool. It offers easy-to-use templates that are suitable for a wide variety of business stories. It’s packed with advanced features like motion tracking, green screen editing, split screen, and a variety of effects to choose from.
Filmora was developed taking into account the agile requirements of companies, whether start-ups or companies. Whether it’s short videos on social media, tutorials or pitch decks for customers, Filmora’s easy-to-use studio offers tools for quick content production.
Grammar – vocabulary check
Even if search engines and platform algorithms ignore grammatical errors, the reader won’t trust you. No matter how aggressively you market your content, repetitive vocabulary inconsistencies will put your brand’s credibility into question. grammar provides a comprehensive dashboard for identifying and analyzing vocabulary errors in your content. While regular text checkers (including MSWord) provide a fair view of the errors, Grammar does a low-level review of the content followed by suggestions on how to use a more appropriate word. It scans the content and captures errors like squint modifiers, repeating words in a sentence, use of passive language, irrelevant words and more.
Grammar can be built into browsers like Chrome for instant proofreading without having to manually paste the content into the tool.
ClickFunnels – Content Marketing Funnels Development and Analysis
Funnels shouldn’t be on this list as it is a sales practice. Law? Not correct! Funnels are equally important to content marketers and deserve to be part of the mainstream plan. ClickFunnels anticipated the growing trend and rolled out exclusive templates for content marketing teams. At long last, 87% of the companies Use funnels to predict potential gaps in your content marketing strategy.
At the content level, a funnel represents a visitor’s journey from a lead to a customer on different content levels. Creating funnels is an exhausting exercise. ClickFunnels offers ready-to-use templates for standard marketing plans. That said, unless you have a fully customized marketing campaign, it’s better to save the money and use ClickFunnels. The platform offers drag and drop functionality to create on-demand plans for different types of content marketing: inbound, outbound and hybrid.
Key features include sales, membership, auto webinar, hangout, and email integration and testing templates, among others. Companies, especially in the digital arena, can benefit from an instant analysis of their incoming leads.
Aside from the above tools, others should find a place in your pile. Copyscape (a plagiarism checker), Canva (simple graphic design), Google Docs (live editing for multiple users), etc. are equally effective in creating a lasting impact. Which one do you use the most? We are excited to know.