DETROIT – There are over 1.5 billion websites on the internet and when you own a website you are facing very tough competition. Skillful search engine optimization (SEO) is required to reach the right target group.
If you’ve tried your hand at SEO marketing but your website is not doing as you would expect in terms of your ranking position and organic traffic stats, it may be because you are doing something wrong.
There are some mistakes that even the most experienced website can make with the world’s best marketing strategy.
How to Avoid the Most Common SEO Marketing Mistakes.
Stop targeting the wrong keywords
Keywords are indispensable in SEO marketing. You probably already know this and are already optimizing your content for a lot of different keywords. But if these don’t improve your ranking position, something may be wrong.
Make sure you are using keywords that are relevant to your business and industry. There’s no point in chasing down irrelevant keywords that don’t match user intent.
Run your keywords through a keyword tool to see how many people are searching for that keyword. You should only use keywords that score high on this metric.
Then look for keywords that don’t have a lot of competition. If you use a keyword that is used too often, you will find it difficult to see your content.
Stop targeting the wrong audience
The first rule of any type of marketing is that you need to know your audience. Who exactly are your customers and what are they looking for? If you run a plumbing business and your customers are business owners, you don’t want to target homeowners as they are not relevant.
Stop using duplicate content
Remember, content is king. If you repurpose your own old content or, worse, duplicate someone else’s content, you will be punished. That means you’ll have the search rankings forgotten in no time.
Take the time to write new and original killer content.
Stop trying to juggle your SEO marketing yourself
If you are not an SEO pro, you will not get the same results as the best SEO company. It takes time to get high quality SEO results. If you want to make sure you get the results you deserve, try hiring a company like The HOTH (click here for more information).
Let them do the legwork while you just reap the rewards.
Stop using poor quality links in your content
Links are important in terms of content. You should make sure that you link to reputable and high ranking websites. Find out the site’s DA score before linking to it. You can do this by downloading the Moz toolbar for your browser.
Increase your SEO game by making fewer mistakes
The secret of great SEO marketing is knowing the rules and getting the results you want without trying to break or bend them. Knowing what is pulling your website down can help you get it back in the rankings and these tips will help you.
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